Smithfield, the world’s largest pork processor and hog producer, wants to attract the increasingly influential Hispanic consumers in the United States using their own language.
The meat company launched SaborSmithfield.com, its first-ever multimedia Spanish-language website highlighting a series of partnerships with renowned Latino chefs across the country. To celebrate the launch, the company partnered with James Beard award winner and Latin-American Chef José Garcés, who created flavorful recipes featuring Smithfield Fresh Pork – a line of hand-selected and hand-trimmed fresh pork that offers consumers quality, freshness, and versatility for any meal.
SaborSmithfield.com, was created to serve as a resource for Spanish-speaking consumers to learn more about the brand, educate themselves on the different cuts of pork, and to explore different delicious and easy-to-prepare recipes.
José Garcés, distinguished Ecuadorian American chef and restaurateur, 2009 recipient of the James Beard Foundation “Best Chef: Mid-Atlantic” award, and winner of Food Network’s “The Next Iron Chef” leveraged his culinary expertise and Hispanic roots to create mouthwatering and innovative twists on traditional Latin dishes.
“We are honored to expand our partnership with José Garcés to bring restaurant-quality fresh pork recipes to Hispanic homes across the country, and offer a variety of delicious and easy to cook recipes in our new Spanish-language website,” said Dedra Berg, senior director of fresh pork marketing for Smithfield Foods. “Our partner chefs like Chef Garcés know the importance of using the best quality ingredients in their dishes, and that is why they select Smithfield Fresh Pork in their kitchens.”
“Pork is a staple in Hispanic households and in many traditional dishes,” said Chef José Garcés. “I’m thrilled to share with the Latino community three of my favorite and easy-to-cook recipes featuring Smithfield Fresh Pork.”
Chef Garcés recipes with Smithfield Fresh Pork are sure to make everyday meals a memorable occasion. Tacos al Pastor with Red Beans and Oaxaca Cheese Cornbread; Grilled Pork Chops with Cognac Butter, Mustard Aioli and Mushrooms; and Provoleta Stuffed Pork Chops with Chimichurri & Brussels Sprouts with Chestnut Cream are some of the recipes consumers can find on SaborSmithfield.com.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield, founded in 1936 in Smithfield, Virginia; Eckrich; Nathan’s Famous; Farmland; Armour; John Morrell; Cook’s; Kretschmar; Gwaltney; Curly’s; Margherita; Carando; Healthy Ones; Krakus; Morliny and Berlinki.