Publix and Instacart announced they are strengthening their relationship with a plan to bring same-day grocery delivery to all 1,148 grocery stores within the next four years.
The largest grocery chain owned by employees in the United States, made the decision to extend the same day delivery service to all its stores in response to high demand for that service.
“The overwhelming response of our customers has proven that Instacart and Publix are a strong and dynamic team,” said Laurie Douglas, Publix Senior Vice President and Chief Information Officer. “We are excited to take the next steps in building our unique relationship to dramatically grow the service in our markets.”
Publix and Instacart, the technology-driven, on-demand grocery delivery service, joined forces to bring same-day grocery delivery to customers in July 2016 via delivery publix.com and instacart.com.
For a single delivery, Instacart charges $5.99 for orders of more than $35. For orders from the minimum $10 up to $35, it charges $7.99. Also offers unlimited deliveries for a $14.99 monthly charge or an annual fee of $99 to $149, depending upon location.
Publix plans to expand its delivery service
The delivery service is available now in Florida (Daytona Beach, Ft. Lauderdale, Ft. Myers, Jacksonville, Melbourne, Miami, Naples, Orlando, Sarasota, St. Petersburg, Tallahassee, Tampa and West Palm Beach); Georgia (Atlanta); South Carolina (Columbia); North Carolina (Charlotte, Durham and Raleigh) and Tennessee (Knoxville and Nashville). Instacart has created nearly 2,800 new jobs in these regions.
“We selected Instacart because we knew their approach and expertise would deliver a high-quality experience for our customers,” said Douglas.
Publix, with Instacart, is expanding the existing service over the next five months to bring grocery delivery to markets in Alabama (Birmingham, Dothan, Huntsville, Mobile and Montgomery); Florida (Cape Coral, Crestview, Ft. Pierce, Gainesville and Panama City); Georgia (Albany, Augusta, Macon and Savannah); North Carolina (Asheville, High Point, Wilmington and Winston-Salem); South Carolina (Charleston, Greenville, Hilton Head Island, Myrtle Beach and Spartanburg); Tennessee (Chattanooga) and Virginia (Richmond).
By 2020, they expect to offering same-day home delivery from all Publix market areas.
“Publix has an industry leading reputation for customer service, operational excellence and caring for its communities. We are extremely proud of the Publix Instacart team and the shared success we have seen over the last year. We are excited by the opportunity to bring Publix same-day deliveries to more customers across the Southeast,” said Apoorva Mehta, Founder and CEO of Instacart.