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3 Tips for Avoiding Information Overload

Information on the internet bombards viewers constantly. In fact, some companies, especially manufacturers and brands, have become extreme. Either they do nothing and expect the strength of their name to get them recognized, or they engage in a frenetic, unlimited series of online advertising campaigns. There is an expression, “less …

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4 Ways Social Media Boosts Your Business

Social media is a very fashionable phrase these days. The term refers to information designed to be disseminated through social interaction. It is created using extremely accessible and large scale publishing techniques. Social media uses the technology available today to share opinions, knowledge, experiences and perspectives among people. We already …

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Does Your Business Need a Webpage?

“Webpage? I don’t use the Internet. My business gets along well enough with e-mail. My customers have never asked me if I have a webpage. I don’t even think about selling things online.” These are just some of the reasons why many business owners still hesitate to establish an Internet …

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Digital Revolution and the Hispanic Sector

Revolucion Digital

Over the past decade we have seen how the digital revolution has changed everyone’s life. Innovative technologies have impacted us from the way we communicate, to the way we inform, to the way we shop. According to Nielsen’s data, Latinos in the US have increased the use of Internet. Their …

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5 Secrets to Success on the Internet


1. Presence in the Search Engines 97% of consumers search for local products and services online before any other reference. Yet despite how incredible this figure may sound, more than half of small and medium businesses do not have an Internet page. New trends in digital marketing obligate entrepreneurs to …

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