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Kimberly OliveraKimberly Olivera

Bilingual Social Media Coordinator of Abasto Magazine. She is a recent graduate with a Bachelors of Science in Journalism, as well as a freelance writer and photographer.
altavoces inteligentes, smart speakers

Are smart speakers available for the multicultural consumer?

by Kimberly Olivera

With technology constantly evolving and making life easier, it’s impossible not to have evidence of it in one’s own home. … Read More

Kroger

Kroger Jumps Ahead of Walmart and Amazon With Cashier-Free Stores in 2018

by Kimberly Olivera

Kroger beats Walmart and Amazon to the cashier-free punch line with the decision to bring a new service in 2018 … Read More

Instagram

Instagram Food Marketing: Power & Influence On The Food Industry

by Kimberly Olivera

Social, media is a powerful tool. In this day and age, if you are not aware of this fact, you … Read More

transparency, transparencia

Transparency: The New Buzzword Shaping the Food Industry

by Kimberly Olivera

With the rise of organic and healthier based diets, the food industry has noticed the increasing number of health-conscious consumers. … Read More

listeria contamination, contaminación por listeria

Apple Recall Hits Supermarkets Over Possible Listeria Contamination

by Kimberly Olivera

Aldi supermarket has recalled a variety of apples in their grocery store due to a possible listeria contamination, an organism … Read More

Tags listeria
multicultural marketing, marketing multicultural

Multicultural Marketing Trends and What To Expect

by Kimberly Olivera

This year was filled with new market trends and new ways of connecting with target audiences through studying consumer habits. … Read More

Capitol City Produce

Capitol City Produce Seeks To Expand With Table Fresh

by Kimberly Olivera

Capitol City Produce Company LLC and Table Fresh Foods, LLC announced their partnership, with Capitol City Produce acquiring Table Fresh … Read More

Hispanic shoppers, consumidores hispanos

Hispanic Shoppers are Leading in Purchasing Power

by Kimberly Olivera

Hispanic shoppers are found to be more profitable than total U.S. shoppers and shop more frequently across all grocery trip … Read More

Lidl

Lidl Changes Strategy and Pursues Smaller Sites

by Kimberly Olivera

Lidl recently changed their real estate development strategy with the decision to pursue smaller sites. The German retail company, which … Read More

third generation Hispanics, latinos de tercera generación

Marketing to Third Generation Hispanics: It’s More than Speaking Spanish

by Kimberly Olivera

Hispanics in the U.S. have quickly become one of the fastest growing minorities in the U.S. This is no surprise. … Read More

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