Target Restock launched this month after Amazon and Walmart raised the bar in the delivery service competition. Target introduced a new delivery program that lets Minneapolis based Target customers go online to fill out a virtual box with their go-to essentials and have it delivered to their homes the next day.
Users must have a REDcard and an account on target.com in order to take part in this program.
Each box costs $4.99 and there are 10,000 product options to choose from. The website shows the customer what percentage each product takes up and how much space is left available in their box.
“Target Restock is all about making the Target Run easier – and helping our guests save time in their busy lives,” said Mike McNamara, chief information and digital officer, of Target. “We look forward to seeing how guests in our hometown market respond to this new offering.”
Target restock delivers products from nearby Target stores, making it possible to meet their next-day delivery promise.
Target Delivery Meant to Run As Rival to Amazon Prime
This test run is meant to run as a rival to Amazon’s prime pantry, which is a program that also lets customers fill up a box with daily essentials.
However, there are slight differences in the two programs.
While Target’s box costs $4.99, Amazon’s prime pantry costs $5.99 for all Prime customers. Amazon’s program is available for all clients, while Target’s program is available only for REDcard holders.
Walmart also hopped on the bandwagon this month by announcing to test staff with delivering to customers in their own vehicles after their shift.
Many retail and grocery stores are starting to catch on to the delivery trend that seems to only continue growing.
Target’s restock program is a test run that Target plans to expand to ultimately even non REDcard customers. The plan is to continue enhancing and improving service to meet their customers’ needs.