Taco Bell Lovers Rejoice: Tortilla Chips Coming to Grocery Stores

Many are fans of the Mexican inspired cuisine that Taco Bell brings to its customers. Taco Bell fanatics everywhere can now rejoice as the popular food chain announced its plan to roll out their tortilla chips to grocery and convenience stores.

Inspired by its hot sauces, the brand restaurant will offer tortilla chips in Fire and Mild sauce packet flavors, as well as Classic. According to the Yum Brands owned chain, this will give fans a chance to enjoy the taste of Taco Bell in chip form. The tortilla chips will also come in sauce packet designs.

“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, Chief Brand Officer, Taco Bell Corp. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”

The Classic tortilla chips are described as salted and crispy, while the Mild tortilla chips are seasoned with the bold flavor of Taco Bell’s Mild sauce, including hints of three chili peppers and cumin. The Fire tortilla chips are similar to Taco Bell’s fire sauce, with hints of jalapeño, chili peppers and paprika.

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Taco Bell’s tortilla chips will be released in May

The Fire and Mild flavors will be sold in 1 ounce, 3.5-ounce, 11 ounce and 30 ounce bags, while the Classic chips will be solid in 1 ounce, 3.5 ounce, 13 ounce and 30 ounce bags. Pricing is still being set and will depend on the grocer and retailer.

Produced by Sugar Foods, these tortilla chips will join the line of dips, sauces, shells and seasoning mixes that Taco Bell sells in partnership with Kraft. According to AdAge, the Mexican brand restaurant partnered with Sugar Foods in order for the chips to “stand out as uniquely Taco Bell.”

Taco Bell’s packaged chips will hit grocery stores in May.