Supervalu Partners With Instacart to Enhanced E-Commerce Offering

Supervalu Inc. is partnering with Instacart to offer its retailers the benefits of online shopping and delivery services to more than 3,000 independent retail stores that are catered by Supervalu.

These services will be available to other retailers across the U.S., in more than 240 metro areas where Instacart operates.

Supervalu’s digital marketing services, combined with Instacart’s e-commerce platform will help its retailers with the capabilities to service more customers, more often, without POS integrations or additional labor costs.

“Consumers today want the ability to shop for food and groceries anytime and anywhere,” said Tom Kraus, vice president of digital at Supervalu. “Instacart allows retailers to meet customers when and where they want to buy with delivery in as little as one hour,” said Kraus in a press release.

The Instacart and Supervalu agreement offers significant benefits through contracted pricing, placement on, and marketing expertise and support for retailers offering e-commerce to consumers.

Given the increasing needs of consumers, Instacart comes with the advantage of same-day grocery delivery or in-store pickup services, which will further boost Supervalu’s e-commerce operations.

What is SuperValu’s New Transformation Strategy?

This looks like one of the strategic efforts undertaken by the company to improve performance of its retail business. Supervalu Inc. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $14 billion.

“We are proud to offer our services to Supervalu’s independent retail stores to give customers a convenient, time-saving option to get the products they have come to rely on from their beloved neighborhood brands,” said Nilam Ganenthiran, Chief Business Officer at Instacart.

Supervalu’s e-commerce services are grocer-focused, comprehensive solutions that are designed to provide the tools retailers need to increase sales, improve profitability, and implement a more efficient process. From consulting to websites, mobile apps, and loyalty programs, Supervalu’s e-commerce solutions bring a fresh perspective providing retailers with tools and expertise to build digital marketing and e-commerce channels.

Information provided by Business Wire.