It is common to hear that watching horror movies can produce nightmares, but now a scientific study claims that eating a burger with a scary green appearance, called the Nightmare King, can give you nightmares.
The Burger King company set out to prove, with an unusual research study, that its latest Halloween burger the Nightmare King induce nightmares.
This spooky sandwich features ¼ lb of flame-grilled beef, a 100% white meat crispy chicken fillet, melted American cheese, thick cut bacon, creamy mayonnaise and onions all assembled on a glazed green sesame seed bun.
To celebrate Halloween with a good dose of fear, Burger King created this green burger and partnered with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services, Inc. and Goldforest Inc., to conduct a scientific study over 10 nights with 100 participants who ate the Nightmare King before they went to bed.
“According to previous studies, 4% of the population experiences nightmares in any given night,” said Dr. Jose Gabriel Medina, a specialized somnologist and the study’s lead doctor. “But, after eating the Nightmare King, the data obtained from the study indicated that the incidence of nightmares increased by 3.5 times.”
By tracking various signals from the sleeping subjects including their heart rate, brain activity and breath, a group of doctors and scientists identified whether the individuals had vivid dreams.
“Someone… transformed into the figure of a snake,” reported one of the study’s subjects when asked about her dream. Another recalled “aliens attacking” the boat he was on.
Dr. Medina points out that the unique combination of proteins and cheese in the Nightmare King led to “an interruption of the subjects’ REM (Rapid Eye Movement) cycles, during which we experience the majority of our dreams.”
The Nightmare King will be available in participating Burger King restaurants for a limited time beginning October 22 at a recommended price of $6.39.
Promoting this Halloween burger, the company said that some Burger King sandwiches are the burgers of dreams. The Nightmare King is the burger of nightmares and challenges consumers to try their new burger if they consider themselves brave enough, or just enjoy a good scare.
Information provided by Business Wire.