Are you curious about Electrolit beverage and who they are? Electrolit is the leading brand in the market for oral electrolyte solutions and the second in hydrating sports drinks in Mexico thanks to its high efficiency and wide presence in the market.
Electrolit is scientifically formulated to provide the perfect balance of electrolytes that the body requires: sodium, chloride, potassium, calcium, magnesium. And, it uses glucose, a natural sweetener, as a means of transportation for electrolytes.
Electrolit beverage: professional hydration beverage
The Electrolit beverage is scientifically formulated with the perfect combination of ions and electrolytes to perfectly meet the requirements needed by the body for optimal re-hydration.
Its perfect balance provides energy to the body to help it recover from strenuous physical activity, whether it is from doing sports or heavy work out, intense heat, a hangover (alcohol in excess) or by a disease.
Thanks to its ingredient components, it rehydrates faster and better than the isotonic, water and soft drinks in the market today. Due to the high quality of the product, Electrolit is recommended by doctors in Mexico as it is the most effective hydrating beverage on the market.
Electrolit, produced by the Pisa group, is a 100% Mexican with constant international expansion in countries such as the United States, France, Colombia, Costa Rica, and El Salvador.
Pisa group is the leading pharmaceutical company in Latin America, in Guadalajara, Mexico, founded in 1950 by Professor Miguel Alvarez Ochoa with the support of an eminent group of doctors.
Electrolit, the Pisa company’s flagship brand, had its origin when an epidemic of cholera hit Mexico leaving thousands of deaths to 1950.
In response to this emergency, Pisa pharmaceutical was the first company to develop and introduce to the Mexican market an oral solution for rehydration known today as Electrolit.
Electrolit not only reaches the health sector, but it also has a full distribution of several channels, penetrating supermarkets, convenience stores, and all grocery store formats.
With more than 60 years in the market, they are currently produced and sold more than 1,500 different products and presentations. Electrolit employs over 17,000 people in nine plants with a manufacturing capacity of more than 2,000 million products per year.
Presence in the U.S.
In 2014, CAB Enterprises Inc was created as part of group PISA to be the exclusive distributor of the Electrolit brand in the United States. Its main focus at the time was to position the brand as a professional hydration drink in the Hispanic market.
Distribution began in 2014 in California and Chicago. By 2015, they positioned themselves in markets like Nevada, Arizona, and Texas.
Sales have grown and had accelerated year over year because of the huge investment by the brand in supporting point of sale programs, product demonstrations, announcements, and marketing events, among others.
All of these initiatives have allowed the consumer to know more about the product achieving greater acceptance.
If you want to learn in more detail about this product, read this in-depth Electrolit review.