Arca Continental, parent company of Wise Snacks and the second largest bottler in Latin America, announced their acquisition of Deep River snacks, a Connecticut based company of premium better-for-you snacks.
Deep River manufactures premium snacks such as kettle cooked potato chips, baked crisps, popcorn and Honchos organic seasoned tortilla chip. The snacking company’s products are made with non-GMO ingredients, vegetarian, gluten-free, kosher, nut-free and cooked in oil.
With nationwide distribution and sales of approximately $45 million per year, Deep River’s product packaging features charities that have impacted employees of the company, in order to “shine light on the organizations on which we had come to rely,” according to their website. They also donate 10% of their profits to these and other charities.
“This acquisition broadens the process of diversification and complementarity of the snacks portfolio for the US consumer with innovative products and in differentiated segments, allowing us to better serve our customers and enhance the development of our brands,” said Arca Continental CEO, Francisco Garza Egloff.
Deep River helps Arca Continental’s portfolio grow
Deep River joins the Arca Continental portfolio and helps to capture the growing better-for-you segment within the snack category, as well as partnering with a company whose mission aligns with Arca Continental’s Sustainability and Social Responsibility Strategy.
“Through our mantra, ‘Because We Give a Chip’, we’ve created the best tasting snacks using real, non-G.M.O. ingredients, but Deep River Snacks has become so much more than a bag of chips. The brand has become a platform to raise awareness for the organizations that have touched the lives of my family, friends and co-workers. We’ll never stop giving a chip and now, with Arca’s backing, we’ll be able to have an even bigger impact in communities across America,” said Jim Goldberg, founder and chief executive officer of Deep River Snacks, in a statement to the company’s customers.
Arca Continental is a company dedicated to the production, distribution, and sale of non-alcoholic beverages that are brand names of The Coca-Cola Company, as well as the salty snacks called Bokados in Mexico, Inalecsa in Ecuador, and Wise in the United States. The company has existed for 91 years and consists of a population of more than 118 million in the northern and western parts of Mexico as well as Ecuador, Peru, the northern region of Argentina and the Southwestern U.S within its Coca-Cola franchise.