Aldi supermarket joins the grocery delivery competition

Aldi supermarket has entered into a partnership with grocery delivery service company Instacart. The new pilot program serves to let customers get their products delivered to them in as little as an hour. The program will be launched in Dallas, Los Angeles and Atlanta later this month with plans of future expansion.

Customers can fill out a virtual cart by going online to or downloading the Instacart app. Customers can also decide delivery based on what best fits their schedule, so it could be within the hour or a week from that date.

It’s a new way for Aldi to continue bringing high quality groceries for low prices and to test the new home delivery demand. With the success of Amazon and Walmart’s dip into the online grocery world, Aldi is also stepping into the ring.

A report from the Food Marketing Institute and market research firm Nielsen in January this year estimated online grocery spending during 2016-2025 to grow from 4.3 percent of the total U.S. food and beverage sales to as much as 20 percent.

Related: Aldi Plans Big Expansion With Additional 900 Stores in The U.S.

According to PR Newswire, Jason Hart, CEO of Aldi, said, “Our partnership with Instacart is another example of ALDI expanding our commitment to customer convenience and value. We know customers are looking for new ways to save time and money. Instacart provides easy access to our low prices at the click of a button.”

Aldi supermarket and Instacart offer discount

Aldi and Instacart are offering 20% off customers’ first Instacart order with the code ALDIDELIVERY until September 30.

Instacart is a way for customers to get their grocery shopping done easily through their website or app with virtual carts filled with products from their favorite, local stores. The items are handpicked and delivered straight to customers’ doors. It was founded in San Francisco in 2012 and has partnered with over 100 retailers and markets.

The German supermarket Aldi has 1,700 stores in 35 states in the U.S. With a promise of low prices, Aldi has been recognized as a value leader among U.S. grocery stores.