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Julio Ibañez

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Retail Executive, specialist in Supermarket Management and Big & Box formats. Consultant and international speaker. President of the Hispanic Retail Chamber of Commerce of the United States.

8 Ways to Prepare Our Stores for Christmas

Christmas shopping

The holiday season is now upon us: Thanksgiving, Black Friday and Christmas have officially arrived in our stores at full force. We need to prepare properly for these events, as we play a very important part of the annual turnover sales. Depending upon what kind of business we run — …

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Shopper Marketing in Our Supermarkets

Shopper Marketing

‘Shopper Marketing’ is a strategy that both merchants and manufacturers must employ together. In this article we explain how ‘Shopper Marketing can actually increase sales. Same Goal, Different Priorities Every manufacturer aims for a product that has the best and most striking presence in our stores. We, as the ones …

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