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Julio Ibañez

Retail Executive, specialized in supermarket management & big box formats. Currently Head of Assortment Development at Bravo Supermarkets. More than 15 years of international experience in the Retail sector, in areas such as Operations, Purchasing and Consulting.

2017, Purchase Markets Add Up and Keep Going


Year after year we are experiencing a real change and revolution in the concept of supermarket shopping and food stores in general. These changes continue to offer a spectacular rise in formats aimed at saving such as the purchase clubs or the ‘hard discount’ chains, that so quickly are spreading …

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Knowing Our Stores: Mystery Shopper

mystery shopper

” Mystery Shopper ” In an increasingly competitive environment, our stores should offer a service to the customer according to your expectations, by adding a ‘plus’ to these same expectations to make a difference with our competitors. As managers of shops, by inertia, many details of our own company we …

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Benefits of an Optimization Consultancy for Supermarkets


There are already many regional or State supermarkets that choose to implement plans for improving their business through external optimization consulting services in sales, purchasing, logistics, services and profitability in general. The main objective is to increase sales by generating more traffic out to the stores and attract them to …

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