There are many reasons why we could justify the creation of large assortments of Delicatessen-Gourmet products in our supermarkets, or even consider creating a new line of stores dedicated exclusively to these products. One of the main reasons is the high commercial margins that are handled in this class of …

In past articles, we have discussed how must prepare tents for events involving a very important percentage in the final results of our Executive year. On this occasion, we will see the possibilities that we have successful from the point of view of the range of products we offer to …

Tell me a fact and I will learn it. Tell me a truth and I will believe it. But tell me a story and you will live forever in my heart.” The hindu proverb connects the topic which we will try in this Edition: StoryTelling. Every product that reaches the …

To have a completely homogenised stores and give impetus and growth to our brand, we should be tracked, controlled through the check list on different visits you make to our business. It will definitely help us rationalize these visits, provided that we complement them with other tools and training to …

” Mystery Shopper ” In an increasingly competitive environment, our stores should offer a service to the customer according to your expectations, by adding a ‘plus’ to these same expectations to make a difference with our competitors. As managers of shops, by inertia, many details of our own company we …

There are already many regional or State supermarkets that choose to implement plans for improving their business through external optimization consulting services in sales, purchasing, logistics, services and profitability in general. The main objective is to increase sales by generating more traffic out to the stores and attract them to …