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Julio Ibañez

Retail Executive, specialized in supermarket management & big box formats. Currently Head of Assortment Development at Bravo Supermarkets. More than 15 years of international experience in the Retail sector, in areas such as Operations, Purchasing and Consulting.

Defining the best assortment for our supermarkets

surtido-supermercados, supermarkets

In recent years the profile of customers in supermarkets has evolved dramatically, changing their shopping habits with an objective in line with the global reality we live: get the most savings in your weekly purchases without sacrificing a quality and breadth in the assortment of products. In this way, new …

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6 Recommendations to Plan a Successful Sales Season

sales season-temporada de ofertas

The international consultancy company Analyticalways, which specializes in predictive analytics technologies for store inventory management, has produced a report with the keys to good store management in the sales season. “They are the times of the year in which stores play a large part of their turnover, especially fashion, jewelry …

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Immediate Goals for the Supermarket Chains’ Success


To improve and make effective the buying experience, consolidate a model of proximity and closeness, with multi channel strategies and a focus on people, is an immediate objective for supermarkets. This could be the summary of the greatest opportunities and objectives of supermarket chains in the new retail era, basically …

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Pop-Up Stores: Strategy Essentials for Retailers

pop-up stores - tiendas pop-ups

“Pop-up” stores are short-lived commercial spaces that are purposed for making a direct impact on potential consumers or brands that will also appear in pop-up stores. This kind of establishment is not limited to exclusive markets, such as fashion or VIP products. The biggest commercial brands take advantage of the …

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