Marketing Digital Archives - Abasto

Dueños de tiendas: cómo vender más por Internet

Dueños de tiendas: cómo vender más por Internet

por Ivan Aranaga

Aprender cómo vender más por internet se ha convertido en algo esencial para los dueños de tiendas minoristas. Pues bien, … Read More

shopper marketing

Marketing Digital vs Marketing de Compradores: ¿Cúal es Más Efectivo?

por Abasto

¿Es el marketing de compradores más eficiente que el marketing digital o viceversa? Estamos aquí para analizarlo. Si bien la … Read More

Kroger DDB

Kroger trabajará con DDB para su evolución a retailer omnicanal

por Hernando Ramírez-Santos

Kroger nombró a DDB New York como su Agencia de Registro (AOR) oficial después de un competitivo e histórico proceso … Read More

redes sociales

Manejo de redes sociales para una marca o negocio

por Alfonso Berthier

Las redes sociales han resultado ser para muchos el oasis de mercadotecnia donde creen que todo es gratis y que … Read More

marcas - brands digital habits hispanics

Hábitos digitales de los hispanos en EEUU: lo que las marcas deben saber

por Michael Del Gigante

No es ningún secreto que el mercado hispano en Estados Unidos es cada vez más vital para las marcas. Los … Read More

el poder de las palabras-power of words

8 formas de usar el poder de las palabras

por Juan Tornoe

El poder de las palabras y el mensaje publicitario El objetivo principal de toda publicidad es capturar la imaginación del … Read More

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--contrast:var(--contrast);--wp--preset--color--contrast-2:var(--contrast-2);--wp--preset--color--contrast-3:var(--contrast-3);--wp--preset--color--base:var(--base);--wp--preset--color--base-2:var(--base-2);--wp--preset--color--base-3:var(--base-3);--wp--preset--color--accent:var(--accent);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.wpml-ls-statics-shortcode_actions{background-color:#eee;}.wpml-ls-statics-shortcode_actions,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu,.wpml-ls-statics-shortcode_actions a{border-color:#cdcdcd;}.wpml-ls-statics-shortcode_actions a,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu a,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu a:link,.wpml-ls-statics-shortcode_actions li:not(.wpml-ls-current-language) .wpml-ls-link,.wpml-ls-statics-shortcode_actions li:not(.wpml-ls-current-language) .wpml-ls-link:link{color:#444;background-color:#fff;}.wpml-ls-statics-shortcode_actions a,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu a:hover,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu a:focus,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu a:link:hover,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu a:link:focus{color:#000;background-color:#eee;}.wpml-ls-statics-shortcode_actions .wpml-ls-current-language > a{color:#444;background-color:#fff;}.wpml-ls-statics-shortcode_actions .wpml-ls-current-language:hover>a,.wpml-ls-statics-shortcode_actions .wpml-ls-current-language>a:focus{color:#000;background-color:#eee;}.resize-featured-image .post-image img{width:300px;}body{background-color:#fff;color:#202121;}a{color:#3eb64b;}a:visited{color:#3eb64b;}a:hover,a:focus,a:active{color:#feb029;}.grid-container{max-width:1300px;}.wp-block-group__inner-container{max-width:1300px;margin-left:auto;margin-right:auto;}.navigation-search{position:absolute;left:-99999px;pointer-events:none;visibility:hidden;z-index:20;width:100%;top:0;transition:opacity 100ms ease-in-out;opacity:0;}.navigation-search.nav-search-active{left:0;right:0;pointer-events:auto;visibility:visible;opacity:1;}.navigation-search input[type="search"]{outline:0;border:0;vertical-align:bottom;line-height:1;opacity:.9;width:100%;z-index:20;border-radius:0;-webkit-appearance:none;height:60px;}.navigation-search input::-ms-clear{display:none;width:0;height:0;}.navigation-search input::-ms-reveal{display:none;width:0;height:0;}.navigation-search input::-webkit-search-decoration,.navigation-search input::-webkit-search-cancel-button,.navigation-search input::-webkit-search-results-button,.navigation-search input::-webkit-search-results-decoration{display:none;}.gen-sidebar-nav .navigation-search{top:auto;bottom:0;}:root{--contrast:#222;--contrast-2:#575760;--contrast-3:#b2b2be;--base:#f0f0f0;--base-2:#f7f8f9;--base-3:#fff;--accent:#1e73be;}:root .has-contrast-color{color:var(--contrast);}:root .has-contrast-background-color{background-color:var(--contrast);}:root .has-contrast-2-color{color:var(--contrast-2);}:root .has-contrast-2-background-color{background-color:var(--contrast-2);}:root .has-contrast-3-color{color:var(--contrast-3);}:root .has-contrast-3-background-color{background-color:var(--contrast-3);}:root .has-base-color{color:var(--base);}:root .has-base-background-color{background-color:var(--base);}:root .has-base-2-color{color:var(--base-2);}:root .has-base-2-background-color{background-color:var(--base-2);}:root .has-base-3-color{color:var(--base-3);}:root .has-base-3-background-color{background-color:var(--base-3);}:root .has-accent-color{color:var(--accent);}:root .has-accent-background-color{background-color:var(--accent);}body,button,input,select,textarea{font-family:Montserrat,sans-serif;font-weight:300;font-size:20px;letter-spacing:-.5px;}body{line-height:1.6;}.main-title{font-family:Fjalla One,sans-serif;font-weight:normal;font-size:46px;}.main-navigation a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{font-family:Segoe UI,Helvetica Neue,Helvetica,sans-serif;text-transform:uppercase;font-size:16px;}.widget-title{font-family:Fjalla One,sans-serif;text-transform:uppercase;}button:not(.menu-toggle),html input[type="button"],input[type="reset"],input[type="submit"],.button,.wp-block-button .wp-block-button__link{font-family:Fjalla One,sans-serif;text-transform:uppercase;}h1.entry-title{text-transform:uppercase;font-size:46px;}.site-info{font-size:16px;}h1{font-family:Fjalla One,sans-serif;text-transform:uppercase;font-size:60px;line-height:1.2;}h2{font-family:Fjalla One,sans-serif;font-weight:300;text-transform:uppercase;font-size:30px;}h3{font-family:Fjalla One,sans-serif;text-transform:uppercase;font-size:20px;}h4{font-size:20px;line-height:1.3;}h5{font-family:Montserrat,sans-serif;font-size:56px;line-height:1.1;}h6{font-family:Montserrat,sans-serif;font-size:24px;line-height:1.1;}.top-bar{background-color:#636363;color:#fff;}.top-bar a{color:#fff;}.top-bar a:hover{color:#303030;}.site-header{background-color:#fff;color:#3a3a3a;}.site-header a{color:#3a3a3a;}.main-title a,.main-title a:hover{color:#222;}.site-description{color:#757575;}.mobile-menu-control-wrapper .menu-toggle,.mobile-menu-control-wrapper .menu-toggle:hover,.mobile-menu-control-wrapper .menu-toggle:focus,.has-inline-mobile-toggle #site-navigation.toggled{background-color:rgba(0,0,0,.02);}.main-navigation,.main-navigation ul ul{background-color:#fff;}.main-navigation .main-nav ul li a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{color:#020202;}.main-navigation .main-nav ul li:not([class*="current-menu-"]):hover > a,.main-navigation .main-nav ul li:not([class*="current-menu-"]):focus > a,.main-navigation .main-nav ul li.sfHover:not([class*="current-menu-"]) > a,.main-navigation .menu-bar-item:hover > a,.main-navigation .menu-bar-item.sfHover > a{color:#fff;background-color:#3eb64b;}button.menu-toggle:hover,button.menu-toggle:focus{color:#020202;}.main-navigation .main-nav ul li[class*="current-menu-"] > a{color:#fff;background-color:#3eb64b;}.navigation-search input[type="search"],.navigation-search input[type="search"]:active,.navigation-search input[type="search"]:focus,.main-navigation .main-nav ul li.search-item.active > a,.main-navigation .menu-bar-items .search-item.active > a{color:#fff;background-color:#3eb64b;opacity:1;}.main-navigation ul ul{background-color:#fff;}.main-navigation .main-nav ul ul li a{color:#020202;}.main-navigation .main-nav ul ul li:not([class*="current-menu-"]):hover > a,.main-navigation .main-nav ul ul li:not([class*="current-menu-"]):focus > a,.main-navigation .main-nav ul ul li.sfHover:not([class*="current-menu-"]) > a{color:#fff;}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.one-container .container,.separate-containers .paging-navigation,.inside-page-header{background-color:#fff;}.inside-article a,.paging-navigation a,.comments-area a,.page-header a{color:#3eb64b;}.inside-article a:hover,.paging-navigation a:hover,.comments-area a:hover,.page-header a:hover{color:#feb029;}.entry-header h1,.page-header h1{color:#020202;}.entry-title a{color:#020202;}.entry-meta{color:#595959;}.entry-meta a{color:#3eb64b;}.entry-meta a:hover{color:#feb029;}h1{color:#020202;}h2{color:#020202;}h3{color:#020202;}h4{color:#020202;}h5{color:#020202;}.sidebar .widget{background-color:#fff;}.sidebar .widget a{color:#3eb64b;}.sidebar .widget a:hover{color:#feb029;}.sidebar .widget .widget-title{color:#000;}.footer-widgets{background-color:#fff;}.footer-widgets .widget-title{color:#000;}.site-info{color:#020202;background-color:#feb029;}.site-info a{color:#3eb64b;}.site-info a:hover{color:#efefef;}.footer-bar .widget_nav_menu .current-menu-item a{color:#efefef;}input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,select{color:#666;background-color:#fafafa;border-color:#ccc;}input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type="tel"]:focus,input[type="number"]:focus,textarea:focus,select:focus{color:#666;background-color:#fff;border-color:#bfbfbf;}button,html input[type="button"],input[type="reset"],input[type="submit"],a.button,a.wp-block-button__link:not(.has-background){color:#fff;background-color:#3eb64b;}button:hover,html input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,a.button:hover,button:focus,html input[type="button"]:focus,input[type="reset"]:focus,input[type="submit"]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:#fff;background-color:#2c873a;}a.generate-back-to-top{background-color:rgba(0,0,0,.4);color:#fff;}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba(0,0,0,.6);color:#fff;}:root{--gp-search-modal-bg-color:var(--base-3);--gp-search-modal-text-color:var(--contrast);--gp-search-modal-overlay-bg-color:rgba(0,0,0,.2);}@media (max-width: 768px){.main-navigation .menu-bar-item:hover > a,.main-navigation .menu-bar-item.sfHover > a{background:none;color:#020202;}}.inside-top-bar{padding:10px;}.inside-top-bar.grid-container{max-width:1320px;}.inside-header{padding:10px 20px 10px 20px;}.inside-header.grid-container{max-width:1340px;}.site-main .wp-block-group__inner-container{padding:40px;}.separate-containers .paging-navigation{padding-top:20px;padding-bottom:20px;}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-40px;width:calc(100% + 80px);max-width:calc(100% + 80px);}.main-navigation .main-nav ul li a,.menu-toggle,.main-navigation .menu-bar-item > a{padding-left:14px;padding-right:14px;line-height:36px;}.main-navigation .main-nav ul ul li a{padding:10px 14px 10px 14px;}.navigation-search input[type="search"]{height:36px;}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:14px;}.menu-item-has-children .dropdown-menu-toggle{padding-right:14px;}.rtl .main-navigation .main-nav ul li.menu-item-has-children > a{padding-right:14px;}.widget-area .widget{padding:3px 3px 15px 62px;}.footer-widgets-container{padding:10px;}.footer-widgets-container.grid-container{max-width:1320px;}.inside-site-info{padding:10px;}.inside-site-info.grid-container{max-width:1320px;}@media (max-width:768px){.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:30px;}.site-main .wp-block-group__inner-container{padding:30px;}.inside-header{padding-top:5px;}.widget-area .widget{padding-left:0px;}.inside-site-info{padding-right:10px;padding-left:10px;}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-30px;width:calc(100% + 60px);max-width:calc(100% + 60px);}.one-container .site-main .paging-navigation{margin-bottom:20px;}}.is-right-sidebar{width:30%;}.is-left-sidebar{width:30%;}.site-content .content-area{width:70%;}@media (max-width: 768px){.main-navigation .menu-toggle,.sidebar-nav-mobile:not(#sticky-placeholder){display:block;}.main-navigation ul,.gen-sidebar-nav,.main-navigation:not(.slideout-navigation):not(.toggled) .main-nav > ul,.has-inline-mobile-toggle #site-navigation .inside-navigation > *:not(.navigation-search):not(.main-nav){display:none;}.nav-align-right .inside-navigation,.nav-align-center .inside-navigation{justify-content:space-between;}}.elementor-template-full-width .site-content{display:block;}.dynamic-author-image-rounded{border-radius:100%;}.dynamic-featured-image,.dynamic-author-image{vertical-align:middle;}.one-container.blog .dynamic-content-template:not(:last-child),.one-container.archive .dynamic-content-template:not(:last-child){padding-bottom:0px;}.dynamic-entry-excerpt > p:last-child{margin-bottom:0px;}.main-navigation .navigation-logo img{height:36px;}@media (max-width: 1310px){.main-navigation .navigation-logo.site-logo{margin-left:0;}body.sticky-menu-logo.nav-float-left .main-navigation .site-logo.navigation-logo{margin-right:0;}}.main-navigation .main-nav ul li a,.menu-toggle,.main-navigation .menu-bar-item > a{transition:line-height 300ms ease;}.sticky-enabled .gen-sidebar-nav.is_stuck .main-navigation{margin-bottom:0px;}.sticky-enabled .gen-sidebar-nav.is_stuck{z-index:500;}.sticky-enabled .main-navigation.is_stuck{box-shadow:0 2px 2px -2px rgba(0,0,0,.2);}.navigation-stick:not(.gen-sidebar-nav){left:0;right:0;width:100% !important;}.both-sticky-menu .main-navigation:not(#mobile-header).toggled .main-nav > ul,.mobile-sticky-menu .main-navigation:not(#mobile-header).toggled .main-nav > ul,.mobile-header-sticky #mobile-header.toggled .main-nav > ul{position:absolute;left:0;right:0;z-index:999;}.nav-float-right .navigation-stick{width:100% !important;left:0;}.nav-float-right .navigation-stick .navigation-branding{margin-right:auto;}.main-navigation.has-sticky-branding:not(.grid-container) .inside-navigation:not(.grid-container) .navigation-branding{margin-left:10px;}.post-image:not(:first-child),.page-content:not(:first-child),.entry-content:not(:first-child),.entry-summary:not(:first-child),footer.entry-meta{margin-top:.5em;}.post-image-above-header .inside-article div.featured-image,.post-image-above-header .inside-article div.post-image{margin-bottom:.5em;}@media (max-width: 1024px),(min-width:1025px){.main-navigation.sticky-navigation-transition .main-nav > ul > li > a,.sticky-navigation-transition .menu-toggle,.main-navigation.sticky-navigation-transition .menu-bar-item > a,.sticky-navigation-transition .navigation-branding .main-title{line-height:38px;}.main-navigation.sticky-navigation-transition .site-logo img,.main-navigation.sticky-navigation-transition .navigation-search input[type="search"],.main-navigation.sticky-navigation-transition .navigation-branding img{height:38px;}}.secondary-navigation{background-color:#fff;}.secondary-navigation .top-bar{color:#303030;line-height:30px;}.secondary-navigation .top-bar a{color:#303030;}.secondary-navigation .main-nav ul li a,.secondary-navigation .menu-toggle,.secondary-menu-bar-items .menu-bar-item > a{color:#303030;line-height:30px;}.secondary-navigation .secondary-menu-bar-items{color:#303030;}button.secondary-menu-toggle:hover,button.secondary-menu-toggle:focus{color:#303030;}.widget-area .secondary-navigation{margin-bottom:20px;}.secondary-navigation ul ul{background-color:#fff;top:auto;}.secondary-navigation .main-nav ul ul li a{color:#020202;}.secondary-navigation .main-nav ul li:not([class*="current-menu-"]):hover > a,.secondary-navigation .main-nav ul li:not([class*="current-menu-"]):focus > a,.secondary-navigation .main-nav ul li.sfHover:not([class*="current-menu-"]) > a,.secondary-menu-bar-items .menu-bar-item:hover > a{color:#3eb64b;}.secondary-navigation .main-nav ul ul li:not([class*="current-menu-"]):hover > a,.secondary-navigation .main-nav ul ul li:not([class*="current-menu-"]):focus > a,.secondary-navigation .main-nav ul ul li.sfHover:not([class*="current-menu-"]) > a{color:#3eb64b;background-color:#fff;}.secondary-navigation .main-nav ul li[class*="current-menu-"] > a{color:#3eb64b;}.secondary-navigation .main-nav ul ul li[class*="current-menu-"] > a{color:#3eb64b;background-color:#fff;}.secondary-navigation.toggled .dropdown-menu-toggle:before{display:none;}@media (max-width: 768px){.secondary-menu-bar-items .menu-bar-item:hover > a{background:none;color:#303030;}}.secondary-navigation .main-nav ul li a,.secondary-navigation .menu-toggle,.secondary-navigation .menu-bar-items{font-size:16px;}@media (max-width: 768px){.sticky-menu-logo .navigation-stick:not(.mobile-header-navigation) .menu-toggle,.menu-logo .main-navigation:not(.mobile-header-navigation) .menu-toggle{display:inline-block;clear:none;width:auto;float:right;}.sticky-menu-logo .navigation-stick:not(.mobile-header-navigation) .mobile-bar-items,.menu-logo .main-navigation:not(.mobile-header-navigation) .mobile-bar-items{position:relative;float:right;}.regular-menu-logo .main-navigation:not(.navigation-stick):not(.mobile-header-navigation) .menu-toggle{display:inline-block;clear:none;width:auto;float:right;}.regular-menu-logo .main-navigation:not(.navigation-stick):not(.mobile-header-navigation) .mobile-bar-items{position:relative;float:right;}body[class*="nav-float-"].menu-logo-enabled:not(.sticky-menu-logo) .main-navigation .main-nav{display:block;}.sticky-menu-logo.nav-float-left .navigation-stick:not(.mobile-header-navigation) .menu-toggle,.menu-logo.nav-float-left .main-navigation:not(.mobile-header-navigation) .menu-toggle,.regular-menu-logo.nav-float-left .main-navigation:not(.navigation-stick):not(.mobile-header-navigation) .menu-toggle{float:left;}}.g{margin:0px;padding:0px;overflow:hidden;line-height:1;zoom:1;}.g img{height:auto;}.g-col{position:relative;float:left;}.g-col:first-child{margin-left:0;}.g-col:last-child{margin-right:0;}.woocommerce-page .g,.bbpress-wrapper .g{margin:20px auto;clear:both;}.g-1{margin:0px 40px 0px 0px;float:left;clear:left;}.g-2{margin:0px 40px 0px 0px;float:left;clear:left;}.g-3{margin:0px 0px 0px 0px;width:100%;max-width:300px;height:100%;max-height:250px;}.g-4{margin:0px 0px 0px 0px;width:100%;max-width:300px;height:100%;max-height:250px;}.g-9{margin:0 auto;}.g-10{margin:0 auto;}.g-12{margin:0 auto;}.g-14{margin:0 auto;}@media only screen and (max-width: 480px){.g-col,.g-dyn,.g-single{width:100%;margin-left:0;margin-right:0;}.woocommerce-page .g,.bbpress-wrapper .g{margin:10px auto;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.inside-header.grid-container{min-height:113px;}.navigation-search input[type=search]{font-weight:bold;font-family:sans-serif !important;}@media (min-width: 769px){.inside-right-sidebar,.inside-left-sidebar{position:-webkit-sticky;position:sticky;top:0px;}}@media (min-width: 768px){.top-bar{display:none;}}.header-widget{max-width:100%;}.nota-principal.wp-show-posts{min-height:340px;}@media screen and (min-width: 800px){.site-header .header-image{vertical-align:bottom;margin-bottom:-41px;}}#site-navigation{border-top:3px solid #3eb64b;}.wpml-ls-menu-item .wpml-ls-flag+span{text-transform:uppercase;font-weight:bold;}.menu-item-wpml-ls-76-en{height:29.6px;}.wp-show-posts-image.wpsp-image-left{margin-right:.5em;}.wp-show-posts-entry-meta{font-size:16px;}wp-show-posts-image.zoom img{max-height:200px;}.wp-show-posts:not(.wp-show-posts-columns) .wp-show-posts-single:not(:last-child){margin-bottom:.6em;}.entry-meta,.entry-meta a{font-size:16px;}.category-consejos .posted-on,.category-advice .posted-on,.category-salud .posted-on,.category-health .posted-on,.category-technology .posted-on,.category-tecnologia .posted-on{display:none;}blockquote,blockquote a:link{text-transform:uppercase;font-family:fjalla one;color:#feb029;line-height:1.2;}blockquote{border-left:5px solid #fdb028;}blockquote a:hover{color:#3eb64b !important;}.post-image-above-header .inside-article .featured-image img{width:100%;height:auto;-o-object-fit:cover;object-fit:cover;}.advertise a{height:34px;background:red;margin-top:-8px !important;padding-top:1px;border-radius:3px !important;border:1.5px #fff solid;color:#fff !important;font-weight:bold !important;text-transform:uppercase !important;-webkit-box-shadow:0px 0px 5px 0px rgba(0,0,0,.4);-moz-box-shadow:0px 0px 5px 0px rgba(0,0,0,.4);box-shadow:0px 0px 5px 0px rgba(0,0,0,.4);}.advertise a:hover{margin-top:-5px !important;color:#ffff28 !important;}figcaption{font-weight:400;font-style:italic;font-size:16px;line-height:1.2em;color:#000;}.featherlight .featherlight- content .caption{letter-spacing:.02em !important;}.yotu-videos.yotu-mode-grid h3{white-space:pre-wrap !important;}.yotu-videos .yotu-video h3{color:#3eb54b !important;text-transform:none !important;}.yotu-videos a:hover h3{color:#feb029 !important;text-decoration:none !important;}p#breadcrumbs{font-size:16px;margin-bottom:0em;}input[type=text],input[type=email]{padding:5px 10px;}input{font-family:"Roboto Slab",serif;font-weight:100;font-size:16px;}@media screen and (max-width: 575px){.g-recaptcha{transform:scale(.77);-webkit-transform:scale(.77);transform-origin:0 0;-webkit-transform-origin:0 0;}}.header-widget .widget{display:inline-block;vertical-align:top;padding:0;}.header-suscribe-link{margin:auto;margin:0px;width:120px;height:90px;position:relative;background-image:url("https://cdn-kdjpl.nitrocdn.com/tdyhkoTexQXNwRISbYmYOzsUvjcoVxGS/assets/images/optimized/rev-9841e83/abasto.com/wp-content/uploads/2020/04/subscribe-header-widget-bg.png");}.header-suscribe-link.nitro-lazy{background-image:none !important;}.header-suscribe-link p,.header-suscribe-link a{color:red;font-family:fjalla one,Arial Narrow,Helvetica,Arial,sans-serif;text-transform:uppercase;text-align:center;text-decoration:none;font-size:1em;line-height:1em;top:50%;left:50%;transform:translate(-50%,-50%);margin:0;position:absolute;text-shadow:0 0 4px white;}.header-suscribe-link a:hover{color:#feb029;}.nf-form-fields-required{display:none;}.no-space-below{margin-bottom:0px !important;}.justified{text-align:justify;}.negative-margin{margin-top:-50px !important;}.bottom-page-margin{margin-bottom:-35px !important;}.simple-locator-form .distance{display:none !important;}.wpsl-results-header{display:none !important;}.authors-list-item-main{display:inline;}.authors-list-item-thumbnail{display:inline;}.avatar.avatar-200.photo{display:inline;margin:0px;}.authors-list-item-thumbnail a,.authors-list-item-thumbnail img{display:inline;}.mailmunch-wordpress-widget{height:228px;}.rouded-corners{border-radius:5px !important;}.read-more{display:none !important;}.archive.author .avatar{border-radius:50%;width:100px;max-width:100px;}.mwl__metadata{display:none;}.svc_pre_container_after{margin-top:20px;margin-bottom:20px;}.svc_pre_container_after .svc_next_content{padding:10px 10px 10px 10px;background:#f2f2f2;}.svc_pre_container_after .svc_next_ref{border-top:4px solid #ccc;}.svc_pre_container_after .svc_next_ref::before{border-top:10px solid #ccc;}.svc_pre_container_after .svc_next_ref .svc_next_txt{color:#ccc;font-size:20px;line-height:20px;}.icon-set-lsi_widget-3 a,.icon-set-lsi_widget-3 a:visited,.icon-set-lsi_widget-3 a:focus{border-radius:2px;background:#3eb64b !important;color:#fff !important;font-size:20px !important;}.icon-set-lsi_widget-3 a:hover{background:#feb029 !important;color:#fff !important;}