Walmart is launching on September 15th its new membership program named Walmart+, which brings together in-store and online benefits to save customers money and time.
According to the giant retailer, Walmart+ membership program will cost $98 a year or $12.95 a month and includes a 15-day free trial period.
The new offering represents Walmart’s most direct answer to date to Amazon Prime, the 15-year-old juggernaut of a subscription service that currently claims roughly 150 million members worldwide, wrote Pymnts.com in an article about the changing digital commerce landscape.
Walmart+ has the reach of more than 4,700 stores, including 2,700 stores that offer delivery as fast as the same day.
Members will receive unlimited free delivery from stores, but still requires a $35 minimum order, fuel discounts, and access to tools that make shopping faster for families.
“We are a company committed to meeting our customers’ needs,” said Janey Whiteside, chief customer officer, Walmart. “Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs of our customers and where our scale can bring solutions at an unprecedented value.”
The initial list of Walmart+ benefits is as follow:
- Unlimited free delivery: In-store prices as fast as same-day on more than 160,000 items from tech and toys to household essentials and groceries. This service was previously known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of deliveries for a low, flat yearly, or monthly fee. Current subscribers will automatically become Walmart+ members.
- Scan & Go: Unlock Scan & Go in the Walmart app – a fast way to shop in-store. Using the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience.
- Fuel discounts: Fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA, and Murphy Express fuel stations. Sam’s Club fuel stations will soon be added to this lineup.
These benefits come in addition to the retailer’s existing customer offerings like free curbside pickup, Next Day delivery, and two-day delivery. It will continue to have delivery options with a per delivery transaction fee so customers can choose the service that’s best for them.
“Life feels more complicated than ever. Walmart+ is designed to make it easier – giving customers an option to not have to sacrifice on cost or convenience,” added Whiteside. “We know shopping should fit customers’ needs, not the other way around. We have always been a champion for the right item at the right price, but now it’s more than that. We have the right shopping solutions at the right time, too.”