Vallarta Supermarkets Joins the Lent Season with an Ample Meatless Menu

Lent, an important Catholic tradition celebrated every year by the faithful for 40 days, starting on Ash Wednesday, is upon us. During this time of preparation to welcome Easter, Catholics change their diet and practice abstinence and fasting. Joining this Lent tradition, Vallarta Supermarkets offers a wide selection of meal options for those who adhere to a meatless diet. 

The Hispanic supermarket chain announced that its Lent menu is available at all stores from February 22 through April 6. Customers following a Lent diet can enjoy meatless alternatives to the familiar authentic foods they enjoy.

“We offer an extensive menu for customers forgoing meat this Lent season,” said Lizette Gomez, Director of Marketing for Vallarta Supermarkets. 

Vallarta Supermarkets also serves other choices, including authentic ceviche made in-store with the freshest ingredients daily throughout the day, fish tacos, and seasonal bread pudding- capirotada.  

The following Lent menu items will be available across all 53 stores at various in-store departments: La Cocina, Pescadería, Cevichería, Cremería, and the Grab & Go:

La Cocina (Vallarta’s restaurant)

La Cocina a la carte menu offers familiar favorites: Chile Rellenos, Tortas de Camarón (shrimp patties), fish tacos, and fried Mojarra. The Lent favorite, Milk Capirotada (bread pudding), will be available to order on weekends (Fri-Sun) from La Cocina. A hearty and comforting bowl of traditional lentil soup. Also offering bolillo tostado for customers looking to bake their own capirotada at home, it can be found at the bakery.  La Cocina’s Lent menu will be available through April 6, 2023. 

Related Article: How to Make Ceviche: Pro Chef Tips

Pescadería/Cevichería (seafood department) 

The Pescadería regularly offers fresh varieties of fish, shrimp, imitation crab, and seafood mixtures, a selection of fresh and frozen quality seafood from all over the world available at all store locations. The pescaderia features an in-house Cevicheria (ceviche section), offering nine varieties of house-made ceviches and spicy aquachiles, made fresh daily in-store, several times throughout the day. Popular ceviches available include Fish Ceviche, Mango & Avocado Shrimp Ceviche & Aguachile. All shrimp ceviches are made with shrimp from the Baja Region of Mexico. Vallarta’s house-made salted tostadas are a great pairing to your ceviche.

Cremería (Deli) 

Cremería at Vallarta offers an impressive variety of cheeses, salsas, and ready-to-go food items. For Lent, traditional favorites are returning to La Cremería, including Nopal Salad, Crab & Shrimp Louie Salad, Tuna Salad, Imitation Crab Salad, Macaroni Salad, and Potato Salad.

Grab & Go

Prepared Grab & Go or heat-and-eat items include Ceviche conveniently ready-to-go and enjoy in a cup. Options include Fish Ceviche, Shrimp Avocado & Mango and Aguachile, etc. Also, during Lent, options include pre-seasoned shrimp meals that take 2 minutes to cook at home.

Also, through Vallarta Go, customers can shop from the convenience of their homes and have their groceries and fresh, authentic foods delivered to their homes. La Cocina items are available for delivery via DoorDash.