Supermercados ECONO, with 64 stores in 48 municipalities across Puerto Rico, is upgrading its current e-commerce platform (“ECONO ToGo”) with technology from Local Express.
Founded in Puerto Rico 52 years ago, the grocery chain is devoted to continuing its family tradition of exceptional service, one of the key reasons they selected the comprehensive digital solution from Local Express, said the company in a press release.
“We chose the Local Express platform because they integrate a full spectrum of technical capabilities, providing our e-commerce consumers with a unique shopping experience while also helping us improve our “back-end” operational processes. From easier order entry for our shoppers to optimized delivery routing, their technology has a proven ability to quickly create exceptional ROI,” said Esteban Colón, CMO of ECONO.
Local Express is a SaaS vertical platform for the Food and Beverage (F&B) industry specializing in providing omnichannel solutions to independent retailers and enterprises seeking digital transformation. Its capabilities include a “drop and play” marketing content management module, facilitating the ability to incorporate retail media marketing into the E-commerce platform quickly.
The branded service allows brick and mortar companies to own their entire eCommerce offering, from purchase to delivery. The platform also provides bilingual (English & Spanish) content for every level of the e-commerce operation, including live customer service assistance in Spanish and English. Local Express will be providing “on-location” comprehensive training to store staff to ensure customer success and a seamless transition from the current e-commerce platform.
“We are thrilled to provide the great team at ECONO with an all-inclusive technology for their e-commerce business, with enhanced digital marketing automation built for easy shopper adoption and ever-increasing basket sizes. Local Express stands ready to continue helping their long-term growth vision through collaborative development and customization,” said Bagrat Safarian, CEO of Local Express
Supermercados ECONO has a workforce of more than 8,000 employees. The company has been recognized by the Puerto Rico Products Association “Made in Puerto Rico” as the supermarket chain that most supports local entrepreneurs with annual purchases that exceed one billion dollars. Its new Distribution and Services Center is located in Canóvanas and offers the most sophisticated facilities and technology, resulting in efficiencies and improvements for all areas of the chain’s operation.