PepsiCo to Acquire BFY Brands, the Maker of PopCorners Snacks

PepsiCo announced it has entered into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks. Upon closing, BFY Brands will report into PepsiCo’s Frito-Lay North America division. 

The addition of BFY Brands will expand Frito-Lay’s snacking portfolio and further deliver on its Winning with Purpose vision to offer consumers more positive nutritious options, according to a press release.

“BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for,” said Steven Williams, CEO, PepsiCo Foods North America. “Their production capabilities will support the growth of our existing, more-nutritious snack brands.”

The PopCorners line of snacks is available in grocery stores nationwide and includes Flex Protein Crisps and Flourish Veggie Crisps.

The transaction is subject to customary conditions and approvals, including regulatory approvals.

Following the completion of the transaction, BFY’s manufacturing facilities will remain in Middletown, NY, and Liberty, NY, and the Company expect to continue its current expansion plans under the leadership of CEO Paul Nardone and President and Chief Commercial Officer Dan Morgan.

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“Our goal has always been to bring innovative and delicious better-for-you snacking options to more consumers around the world, and joining the PepsiCo family will allow us to do just that,” said Paul Nardone, CEO of BFY Brands. “With the fastest-growing brand among better-for-you salty snacks, we look forward to leveraging PepsiCo’s world-class resources and distribution platform for this next chapter.”

BFY Brands is a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating. 

The company’s primary product, PopCorners, is a high growth, better-for-you popped corn snack with a strong track record in the club and grocery segments within the U.S. and Canada and a presence in over 40 countries and territories worldwide. 

BFY Brands is also a contract manufacturer of better-for-you popped snacks. The company, founded in Liberty, NY in 1998, employs approximately 750 people, primarily at its manufacturing facilities in Middletown, NY, and Liberty, NY. 

Information provided by PRNewswire