Northgate González Market Gives Thousands of Toys to Children in Southern California

Northgate González Market delivered nearly 50,000 toys to children throughout Southern California during its 26th Annual Santa Toy Drive in partnership with valued vendors and community partners.  

The drive-thru events happened at 30 locations, including many of its Latino-themed grocery chain stores, local parks, and community centers. Some of the sites included Santa Ana College, Beehive, and El Rancho High School. It’s a scene from Santa’s workshop where Northgate Market store associates and partner volunteers dressed in festive holiday and elf attire to help Santa hand out toys to boys and girls.

“It fills our heart to see the joy of Christmas shared with children and their families every year at our annual toy drives. These are our loyal customers, many who now are hurting to make ends meet,” said Northgate González Market Co-President Miguel González.  “We want to thank our generous vendor partners like Coca-Cola, 7-Up, and Dr. Pepper for helping us make it all happen.”

At many toys distribution sites, local elected officials, community leaders, and members of various chambers of commerce pitched in to help distribute the toys, said the Hispanic grocer in a press release.

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“Due to the pandemic and other factors, many in our community find it difficult to make ends meet this Christmas season,” said Los Angeles City Council Member Curren Price in South LA. “The gift Northgate González Market gives to these children goes beyond the toys. They are touching their hearts and lifting their spirits. We are proud to be part of the celebration.”

Founded in 1980 and headquartered in Anaheim, California, Northgate González Market is an authentic, family-owned, Hispanic supermarket chain with 42 stores in Orange, Los Angeles, Riverside, and San Diego counties.