Northgate González Market Launches Campaign to Alleviate Food Insecurity

As part of its commitment to helping local families affected by COVID-19, California’s Latino-themed supermarket chain Northgate González Market announced two ways customers can help alleviate food insecurity among local families.

During the month of September, in the 41 stores of Northgate González Market, the “2 Ways 2 Give Back” campaign offers customers the opportunity to round up their change at the supermarket checkout.

All proceeds raised in the campaign to alleviate food insecurity will be donated to food pantries in Southern California.

Additionally, customers can also purchase a bag of groceries for $ 14.99 for families living with food insecurity due to the pandemic. The grocery bag is filled with essential foods like bread, chicken, milk, etc., to supply families in need.

“At Northgate González Market we believe that we are all in this together. Since the beginning of this pandemic, we have been a key community ally helping local families through food donations to area essential workers, schools, churches and food banks,” said Northgate Co-President González Market, Miguel González. “During the months of the pandemic, we have donated more than $ 200,000 to local food banks and other charities.”

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The company partnered with the Los Angeles Regional Food Bank, Community Action Partnership Orange County Food Bank, Jacobs Food Bank & Cushman of San Diego (The Jacobs & Cushman San Diego Food Bank), and Love Riverside.

On the importance of the campaign to alleviate food insecurity, the president and CEO of the Community Action Partnership / Orange County Food Bank, Gregory C. Scott said “during these unprecedented and unpredictable times, we are very grateful for the support of our partners. Now more than ever, hunger and food insecurity are more important in our lives. We are serving three times more than before the pandemic, and only through generous support can we help serve our neighbors here in the Orange County region.”

Founded in 1980, Northgate González Market is a family-owned and operated Hispanic supermarket chain with 41 stores in Orange, Los Angeles, Riverside, and San Diego counties. Based in Anaheim, California, Northgate González Market maintains its cultural heritage by offering its customers the best quality, freshest foods, and personalized service.

Northgate González Market’s commitment to its communities is reinforced by the González Reynoso Family Foundation by providing scholarships and helping families in need.