MegaMex Foods announced a partnership with Utz Quality Foods to manufacture, market and distribute certain Herdez branded tortilla chips and pork rinds to retailers across the United States.
“The vision of MegaMex Foods is to bring the spirit of Mexico to every table,” said Ryan Michaelis, president and CEO at MegaMex Foods. “Our licensing agreement with Utz Quality Foods will create unique and authentic Herdez branded snack foods available to U.S. consumers, this is yet another step forward in making this vision a reality.”
With Hispanic snacks brands outpacing the growth of the snack category, the company is aiming to introduce both authentic Mexican flavors and mainstream staples to the United States.
In 2018, MegaMex Foods and Utz formed a master distributor agreement for the distribution of Chi-Chi’s tortilla chips and Chi-Chi’s and Herdez salsas and dips across the Utz geographical markets. This new licensing agreement for Herdez tortilla chips and pork rinds will ensure that consumers across the U.S. have access to an expanded portfolio of authentic Herdez snacking items.
Utz will be bringing multiple varieties of Herdez tortilla chips and pork rinds to market, including: Regular, Chili Lime, and Hot & Spicy pork rinds as well as new and improved Herdez white, yellow and blue corn tortilla chips.
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Founded in 1921, Utz Quality Foods, LLC. is the largest family‐managed, privately held, salty snack company in the United States. Its brands are distributed nationally and internationally through grocery, mass‐ merchant, club stores, convenience stores, drug stores and other channels.
Based in Hanover, Pennsylvania, Utz operates eleven manufacturing facilities located in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.
MegaMex Foods, a joint venture between Hormel Foods and Herdez del Fuerte, S.A. de C.V., is a provider of many leading Mexican food brands throughout the United States across the retail, club, food service and convenience store channels.
Its brands and products range from authentic to mainstream and help consumers bring the flavor of Mexico into their home.