La Preferida expands its portfolio with a new ready-to-eat mole sauce designed to respond directly to what consumers are looking for today and what stores need: authenticity, convenience, and trust.
Inspired by traditional moles of Oaxaca, this product brings the iconic flavor of Mexican cuisine to a practical, profitable format for the point of sale.
The development was led by chef Mario Morales, who used classic recipes as a starting point to create an accessible, consistent, and easy-to-prepare version. Thus, La Preferida eliminates the historical complexity of mole without sacrificing its identity.
Flavor that Wins You Over at First Use
The sauce’s profile is designed to generate repeat purchases. Ancho and pasilla chilies add depth; dark cocoa adds character; and toasted sesame seeds add body. Spices such as cinnamon, cloves, and allspice complete a balanced, rich, and recognizable flavor.
In addition, the use of organic agave softens the experience and broadens its appeal. The result is an authentic but approachable mole, ideal for both traditional consumers and those exploring the category for the first time.
Clear Differentiation on the Shelf
In a segment saturated with products with complex formulas, La Preferida’s mole sauce stands out for its clean label. It uses only 13 ingredients and contains no MSG, artificial colors, or wheat-based thickeners. Instead, it uses tapioca starch and corn dough, which are naturally gluten-free.
For retailers, this formulation translates into a clear proposition for informed consumers, health-conscious households, and shoppers looking for authentic products without unnecessary ingredients.
The ready-to-eat format is a direct sales advantage. Preparing mole from scratch is often intimidating and incompatible with everyday life. Here, all you have to do is heat and serve, opening opportunities for weeknight meals, dinner kits, and quick solutions.
The vegan and gluten-free formulation allows retailers to serve multiple segments with a single product. As a result, the product helps optimize shelf space and strengthen the assortment of premium, better-for-you Mexican food.
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Packaging that Adds Efficiency
The sauce comes in Tetra Recart® packaging, made primarily from FSC®-certified paper. This format has a lower carbon footprint than traditional cans and responds to the growing demand for sustainable packaging.
In addition, its square design allows for up to 40% more shelf efficiency, facilitating restocking and improving presentation. For consumers, it offers easy opening and resealability without the need for a can opener.
On its 77th anniversary, La Preferida demonstrates that it knows how to evolve without losing credibility. This new mole sauce is a concrete tool for store owners to boost sales, differentiate their offerings, and connect with consumers who value quality, tradition, and convenience.