Cortesy Idaho Potato Commission
For many Hispanic families, food and togetherness go hand in hand. Whether it’s a backyard carne asada, a family movie night, or a summer evening spent laughing with loved ones, the moments that matter most are often simple, shared experiences. That same spirit of creativity, nostalgia, and connection is at the heart of the 2026 Idaho Potato Lovers Display Contest.
This year’s contest is turning heads across the produce industry, as it encourages front-line produce experts to help Idaho potatoes stand out with bold creativity and storytelling.
The 2026 Idaho Potato Lovers Display Contest
Organized by the Idaho Potato Commission, the contest challenges retailers to design eye-catching potato displays that go beyond the basics. Potato Lovers Month is still the only contest that rewards EVERY SINGLE entry.
With more than $150,000 in cash and prizes available, the competition rewards imagination, engagement, and emotional connection. That’s where the idea of drive-in movies fits perfectly.
Drive-in theaters are deeply rooted in American culture, especially among families who value affordable entertainment, shared food, and memorable nights under the stars. For many, drive-ins evoke memories of piling into the car, bringing homemade snacks, and enjoying a movie together. Idaho potatoes naturally belong in that experience.
Just as popcorn became a movie-night staple, Idaho potatoes can easily take center stage. Think crispy oven-baked potato wedges seasoned with chili and lime, loaded baked potatoes topped with cheese and crema, or homemade fries served family-style. Idaho Potatoes are meant to be shared, passed around, and enjoyed together. It doesn’t get more familiar than that, Idaho Potatoes as the central dish to unite friends and family.
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Hispanic Consumer’s Displays
For Hispanic consumers especially, Idaho potatoes represent versatility, value, and tradition. They fit seamlessly into familiar recipes while offering endless new possibilities. Pairing them with a drive-in movie themed POS highlights their role not just as an ingredient, but as part of meaningful family moments.
Retail displays inspired by drive-in themes tap into that same nostalgia. A creative potato display that reminds shoppers of movie nights, classic films, or family gatherings doesn’t just sell Idaho potatoes, it evokes a memory or generates the start to a new family tradition. How do you create that emotional connection telling a story, with a display, that will drive customers to grab a bag and take it home?
Great displays don’t just sell potatoes, they create moments. Moments that remind shoppers of family, tradition, and time spent together. Your Point-of-Sale kit is the first step in bringing that story to your produce department. Order yours today, www.idahopotato.com/forms/3 start planning your display, and grab your share of more than $150,000 in cash and prizes while celebrating the tradition of Idaho potatoes.