Jarritos Awards ‘Flavored by Culture’ Grants to Local Lunch Truck Owners

Jarritos is supporting food truck owners and operators to boost their business progress. The Mexican soft drink brand announced the three beneficiaries of its newly launched Flavored by Culture Fund.

The grant is designed to financially support food truck owners, workers, and/or their families along with their academic pursuits, said the soft drink company.

“We are honored to recognize lunch truck owners who continue to serve authentic food in their communities,” said Eric Delamare, marketing director for Jarritos. “Our goal is to share our Mexican heritage, culture, and traditions with others while supporting the hardest working community members that exemplify this mission and are engaged in their communities.”

Hispanic-owned businesses contribute over $800 billion to the American economy every year, according to the United States Hispanic Chamber of Commerce (USHCC). Currently, there are over 24,000 active food trucks in the country, employing over 29,000 people.

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According to Jarritos, with so many small businesses being impacted during the pandemic, The Jarritos’ Flavored by Culture Fund aims to empower, elevate and increase opportunities for businesses that celebrate culture through food and beverages.

The fund will award each recipient with a total of $5,000 to apply towards their business pursuits. This year’s winners are: 

Lupita’s Roasted Corn, owned by Elia Ariza.
  • Elia Ariza: Lupita’s Roasted Corn located in Houston, TX
  • Juan Rojas: Lonchera de Rojas located in Vista, CA
  • Eric Ortiz: Tiki Chili located in Maple Lake, MN

Elia Ariza owns Lupita’s Roasted Corn found in Houston, Texas. She was selected as one of three recipients in the newly launched Jarritos Flavored By Culture Fund to financially support food truck owners/workers and their families in reaching their goals.

Created in 1950, Jarritos is fruit-flavored sodas from Mexico. Sold in iconic glass bottles throughout the U.S., the brand offers 13 unique flavors made with natural ingredients and real sugar. Jarritos is now distributed in 38 countries around the world.