Rodri J. Rodriguez, creator, producer, and host of Mariachi USA, announced the launch of Jarritos Mariachi USA Talent Search, the first mariachi talent competition of its kind.
Officially launched on May 10, 2022, the competition will set out to discover the best mariachi voice in the United States. The grand prize winner will receive $5,000 and the opportunity of a lifetime to perform live for 17,000 mariachi fans during the 33rd Annual Mariachi USA on June 18, 2022, at the iconic Hollywood Bowl in the entertainment capital of the world, Hollywood, California.
“We are beyond excited to bring this Talent Search to fruition in partnership with beloved Mexican soda brand, Jarritos. It’s a project that has been stewing for quite some time and is very dear to my heart. I love fostering new talent and giving them a platform to share their voice with so many adoring mariachi fans,” said Rodriguez.
Created in 1990, Mariachi USA has become the premier mariachi music festival globally. Founded and created by the multi-talented artist-producer, Rodri J. Rodriguez of Rodri Entertainment. Rodriguez, a visionary and cultural arts advocate, created the festival to give music a forum for artistic expression and a way to celebrate the rich musical traditions that so many have come to enjoy. Rodriguez’s spectacular live event productions have written a whole new chapter in entertainment. Since its inception, held at the Hollywood Bowl, the Festival continues thrilling audiences of all generations.
Talent must submit a 2:30 minute video of themselves performing a mariachi song in Spanish to enter the contest. A judging panel consisting of 3 mariachi experts (Carlos Alvarez, Cindy Shea, and Alex Treviño) will judge talent based on voice (50%), expression (30%), and showmanship (20%).
“Jarritos fully and forever embraces its Mexican heritage and celebrates the love for Mariachi music,” said Eric Delamare, director of marketing for Jarritos. “We are excited to champion the Talent Search with Mariachi USA and Lupita Infante to find the next great Mariachi icon.”
Lupita Infante is well known for her traditional mariachi, norteño, and ranchera music. Her debut studio album, La Serenata, was nominated for a Grammy Award for Best Regional Mexican Music Album. In 2020, her song Dejaré was nominated for a Latin Grammy Award.
“Just like my abuelo, Pedro Infante, I’ve loved Mariachi music since I was a toddler,” said Lupita Infante. “When I was a bit younger, I’d go to Mariachi USA Fest at the Hollywood Bowl and dream of singing there with a Mariachi, and last year I DID! I pride myself as a singer, composer, and performer of Mariachi music so it was instant fireworks when Jarritos asked me to be an ambassador for the Jarritos Mariachi USA Talent Search. I am overwhelmed by the immense quality of talent the Mariachi world has in the US, and now one of those talents will get to perform at MARIACHI USA at the Hollywood Bowl.”
Jarritos Mariachi USA Talent Search invites all aspiring mariachi stars across the country, 18-25 years of age, to participate in the talent competition for a chance to win the Belle Grand Prize, named in honor of the Godmother of Mariachi Education, Belle Ortiz.
“The very first mariachi festival in the US was created over 50 years ago by a Texana, a music educator, Belle Ortiz, whose limitless love for mariachi also drove her to create Texas’ iconic Mariachi Campanas de America. Often single-handedly, Belle has spearheaded mariachi music education to where it now enjoys its rightful place at all levels of education from K1 to University Masters programs throughout the United States,” stated Rodriguez.
Jarritos Mariachi USA Talent Search is now open for submissions. All entries must be submitted by 11:59:59 p.m. PST on June 5th, 2022, and the winner will be announced on June 10, 2022. Only 200 submissions will be accepted. For submissions, official rules, and entry requirements, please visit www.mariachiusa.com/talent-search.
Created in 1950, Jarritos are fruit-flavored sodas from Mexico. Sold in iconic glass bottles throughout the U.S., the brand offers 13 unique flavors made with natural flavors and real sugar. Jarritos is now distributed in 41 countries around the world.