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New Goya Paella Rice Kit Brings the Tastes of Spain

From tasty tapas to delicious wines and sangria, it’s no surprise that Spanish cuisine has peaked the taste buds of Americans across the country.  With the increased popularity for Spain’s fine fare, Goya brings the classic and authentic tastes of Spain’s most well-known dish to dinner tables across the country with the launch of its new Goya Paella rice kit. 

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Goya’s new Goya Paella kit was voted as the “Best Rice Kit” in the July issue of People magazine’s People Food Awards 2019.  People editors tested over 1,200 supermarket products from a variety of categories to highlight the most delicious grocery products available in stores. 

“Our new Paella kit contains everything you need to make a delicious seafood Paella in minutes that the whole family can enjoy!  As a trusted American brand with Spanish roots, we take great pride in creating products that combine flavorful ingredients with convenient preparation, bringing consumers a taste of Latin cultures from around the world,” said Bob Unanue, President of Goya Foods. 

Taste Testers raved about the easy-to-follow directions (only three steps!) and flavorful results of Goya Paella with one tester saying, “It brought me back to my days in Barcelona!”

Related Article: Healthy Food Traditions for the Family with Goya’s New Products

Since 1936, Goya has provided consumers with over 2,500 high quality, authentic, and affordable products ranging from everyday staples like olive oil and seasonings to classic ingredients like rice and beans; cultural foods that remind people of their native homes and often times, their grandmother’s cooking.

The Goya Paella kit is available in 8-ounce or 19-ounce boxes nationwide with a suggested retail price of $3.99 and $6.79.

Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table.

For more information about Goya Foods, please visit www.goya.com

About Abasto

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Abasto is the only print and digital trade publication in the U.S that caters to the Hispanic food and beverage decision maker. Our 50K+ readers are responsible for wholesale purchasing decisions

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