Chips and Dips-Papas y aderezos

About Chips and Dips

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Although potato chips and dips are often in the same store aisle, they are not necessarily complementary snacks.

Consumption of these two snacks, a favorite for their texture and flavor, often happens when people watch TV or want to eat something while on the go, such as on a trip or commute.

Potato chips’ versatility is not limited to their taste. People can customize them with various dips that enhance their flavor and make them an even more delicious experience.

Thus, they create a classic pairing that always stays in style.

Please read about the flavor and brand and how much they are purchased to combine for unique fusions.

CHIPS BY FLAVOR

Flavors of potato chips most eaten in the U.S., according to consumer data:

  • Natural – 191.19
  • Barbecue – 86.95
  • Cream and onion – 69.67
  • Salt and vinegar – 48.07
  • Cheese – 39.11
  • Jalapeno – 29.22
  • Unsalted or low salt – 20.86
  • Other flavors – 35.17

NOTE: CONSUMER DATA IN MILLIONS / SOURCE: STATISTA WITH NOVEMBER 2020 DATA.

Chips BY BRAND

Market share of leading potato chip brands in the U.S. in 2021/2022.

  • Lay’s (41%)
  • Ruffles (18%)
  • Pringles (13%)
  • Own brand (6%)
  • Utz (4%)
  • Cape Cod (4%)
  • Kettle (3%)
  • Herr’s (1%)
  • Wise (1%)
  • Munchos (1%)

NOTE: SALES IN DOLLARS / SOURCE: STATISTA WITH IRI DATA; SNAC INTERNATIONAL ACCOUNTING FOR 52 WEEKS ENDING APRIL 17, 2022.

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DIPS

In 2021, 191.41 million consumers in the United States used dip to accompany their snacks or vegetables.

Statista data shows this figure could increase to 197.34 million consumers by 2024.

Most popular brands as of November 2020?

  • Hidden Valley Ranch
  • Frito-Lay
  • Tostitos
  • Kraftz
  • Cheez Whiz
  • Dean’s
  • Heluva Good
  • Lipton’s
  • Pace
  • Ortega

StrawPoll, a platform with open polls that started in 2007, asked in April of this year which is the most popular dip for potato chips in the United States.

Here are the results:

  • Salsa
  • Guacamole
  • French onion
  • Spinach
  • Cheese
  • Hummus
  • Ranch
  • Buffalo
  • Artichoke
  • Crab