With the holidays approaching and customers starting to prepare for the different celebrations, whether they realize it or not, the way that you display your fresh produce, the visual that you provide in your store, is what attracts the customer to purchase.
Think outside the box for a minute, try cross-merchandising, position yourself in the customer’s five senses. What would you buy to impress your family for that special lunch or dinner?
Here are five tips to display your produce during the holidays:
1. Make sure that produce are color-coordinated. Modern research has shown that when our eyes connect with color, our brains release different chemicals that impact us on a physical and emotional level. Color is so important in the world we live, it influences people and their reaction.
- Red is associated with high energy and power.
- Orange is a warm, inviting, and joyful color.
- Yellow is the color of optimism, brightness, cheery attitude, and mental clarity.
- Green invokes renewal, balance, refreshment, and peace.
2. Use bins and containers that are clean, in great condition, and appealing. Use props that match the holiday and are kid-friendly. Personalize each section with other products that you are trying to sell in the store to maximize your sales. The produce display must be inviting and present a culinary opportunity. Use recipe cards, product information, coupons, ribbons, etc. but keep it nice and simple.
3. Samples of products are very attractive. Make sure to station the sample tray in a place easy to access, keep it fresh and clean. Assign an employee to talk to the customers and provide nutritional information about produce. Nowadays, people like to learn the origin of the product, is it organic or not, is it free of GMO, is it from a local farmer or imported.
4. Review the stock that you display daily. It is such a disappointment for a customer that is loyal to a brand based on quality to get home, open that box of blackberries, and find mold on them. Make sure that the product is under adequate temperature and always stock in an appealing quantity. Tilt containers forward so that all the produce is visible, even from a distance. Nobody likes leftovers.
5. Find the best products at the most competitive prices. The holiday selling season is critically important for retailers and for the consumer. Upgrading your produce section will lead to improving customers’ engagement. Make sure to provide cost-effective and easy-to-use products. Display something eye-catching near your produce a huge pineapple with a corner and how to use it next to it, for example, gives customers something to talk about.
Other products that play a starring role during the holiday season are pomegranates, chestnuts, pie pumpkins, herbs, fresh cranberries, squash, yam, etc.
Remember to prepare in advance and train your sales team accordingly. This page offers a range of resources of potential interest to retail and foodservice industry members, including publications, whitepapers, articles, and presentations, as well as resources contributed by industry peers: www.unitedfresh.org/resources/retail-foodservice/
The industry is experiencing a monumental change in consumer purchasing behavior and retail formats causing marketing professionals like you to continually adapt to stay ahead of the curve.
Join the vibrant produce marketing community in Austin, Texas, February 10-12, 2020. You will experience an electrifying three days of inspiring general sessions, peer-to-peer discussions, focused break-out education, and endless networking. To learn more visit www.unitedfreshbrandstorm.org