They say that 60% of the U.S. population limit themselves or exclude some food in their daily diet. It is clear that consumers are looking for more reliable routes to buy their ingredients and products. That’s why the tendency is that many of us continue to be more demanding with what we eat, as well as its origin and quality. Cue Spoon Guru, a technology company based in the United Kingdom, which defends consumer needs, that has just launched the Spoon Guru application in the United States.
It is a free app, with a unique system called TAGSTM, which gives a more personalized approach to finding food easily and safely.
With the motto that “each body is unique,” Spoon Guru takes away your headache and saves you time, when it comes to finding the right foods and when you combine them in a recipe that meets your preferences, depending on the type of foods that you can eat. It accurately identifies the products of each consumer, according to their nutritional needs, whether by lifestyle, religion or allergies.
This app also helps retailers to redefine their product offerings, thereby increasing the availability of food for customers.
It was first launched in 2015 in London, when Jeany, the wife of CEO and co-founder Markus Stripf, developed multiple food allergies and struggled to buy food that she could eat, due to the lack of transparent information about products with attention to people with allergies and specific dietary preferences.
The Spoon Guru app is easy to use and is apparently one of the most reliable methods in the market. It is available for download in iTunes and Google Play. You create your profile and you’re done.
If you have any daily diet restrictions, I would keep the Guru app on your phone.
Doreen Colondres is a celebrity chef. Author of the book The Kitchen Does not Bite. A tireless traveler, graduated and certified in cooking and wines. Follow her on Facebook and Instagram @DoreenColondres and visit www.LaCocinaNoMuerde.com, www.TheKitchenDoesntBite.com or get her book on Amazon or Itunes.