The Hershey Company officially launched its unified operating model, “ONE Hershey,” merging its Sweet, Savory, and Protein brand portfolios under a single integrated commercial structure in the U.S., a first in the company’s 130-year history.
For independent Hispanic supermarkets and retail operators, this structural change has direct implications for shelf space.
ONE Hershey means a single, consolidated commercial voice. It simplifies negotiations with suppliers, category planning, and promotional execution across the three snack segments.
For retailers operating with tight margins and limited administrative resources, this efficiency can translate directly into better deals, more agile restocking cycles, and more consistent category strategies at the point of sale.
What Specifically is Changing?
Hershey said it is centralizing the global marketing of its brands while unifying commercial execution across its entire U.S. portfolio.
Previously, its major confectionery brands, Reese’s, KIT KAT®, and Hershey’s, operated independently from its savory snack brands such as SkinnyPop, Pirate’s Booty, and Dot’s Homestyle Pretzels.
Now, those channels are converging. The company is combining the historical strength of its iconic confectionery brands with the agility of its salty snacks and protein segments. In this way, they are creating a single category leadership engine focused directly on their retail partners.
Related Article: Spending on Snacks and Candies Shifts in 2026
Key Facts
- $11.2 billion in annual revenue across more than 90 brands.
- 80 countries are reached by Hershey’s global portfolio.
- 3 categories: Sweets, Savory, and Proteins, now under unified commercial execution in the U.S.
- For the first time in the company’s history, all three portfolios operate under a single integrated structure.
- 4 executive roles were expanded or newly created to support the ONE Hershey model.
“By activating our entire portfolio as ONE Hershey, we are better positioned to reach consumers wherever they are, create more moments of goodness, and lead the next generation of snacks with speed and purpose.”
— Kirk Tanner, President and CEO, The Hershey Company
New Leadership Drives Change
Andrew Archambault assumes the role of President for the U.S., with full oversight of business planning, category leadership, and retail execution. Stacy Taffet, now Chief Growth and Marketing Officer, oversees innovation, demand generation, and portfolio strategy. Vero Villaseñor assumes a new role as Chief Brand Officer, leading the global activation of the portfolio.
Industry Outlook
Retailers should anticipate a more coordinated Hershey presence on the sales floor and in category reviews throughout 2026.
Investments in omnichannel capabilities, out-of-home channels, and R&D indicate that ONE Hershey is accelerating its pace of innovation across all three segments.
For Hispanic supermarket operators serving a diverse, snack-loving customer base, aligning early with Hershey’s unified retail execution team could yield greater promotional support and more customized category solutions heading into the second half of the year.