As part of National Hispanic Heritage Month, celebrated in the United States, more than 37 million Mexicans living there will celebrate Mexican Independence Day. It is a particular time to highlight the culture and achievements of the Latino community in their adopted country with flavors of Mexico.
For Hispanics, celebrating their culture and origins begins with typical foods and beverages. Novamex decided to join the celebration of Hispanic Heritage Month by developing a commemorative promotion with a 12-pack of the four best-selling sodas named Flavors of Mexico.
During September and October, U.S. Hispanic consumers can look for the Flavors of Mexico 12-pack at their favorite stores: three Jarritos brand tangerine and three pineapple flavors; three Sangria Señorial and three Sidral Mundet.
The 12-pack is key to celebrating Hispanic Heritage Month by offering premium sodas from Mexico.
Latino retailers can boost their Hispanic Heritage Month sales by taking advantage of the colorful displays available to offer premium Mexican soda packs.