Wisconsin-based supermarket chain Festival Foods embarked on an omnichannel optimization process using artificial intelligence to drive revenue growth and margins while increasing customer loyalty.
To achieve this goal, Festival Foods, which operates 40 supermarkets, renewed and expanded its partnership with Engage3 powered by Dexi. This technology firm offers comprehensive omnichannel competitive intelligence solutions, combining best-in-class AI-based web crawls, professional in-store audits, and online and in-store data collection to create a single source of information.
“We’re happy to build on our previous success with Festival Foods and provide new tools to help them build trust and loyalty with their customers,” said Engage3 CEO Edris Bemanian. “The addition of Price Image Optimization gives Festival Foods a completely new way to balance customer engagement with bottom-line growth. On average, our customers see a 2% lift in trips and a 5-point increase in margin.”
Festival Foods turned to Engage3 for complete omnichannel data visibility through professional in-store audits, online web scraping, and Lighthouse, an AI-powered Product Linking module. Lighthouse created 50 million unique links for Engage3 customers in 2022 at a 99.3%+ customer acceptance rate.
Engage3’s Price Image management products use advanced data science and proprietary machine learning to identify and optimize the items with the most significant influence on customer price perception, generating price recommendations that drive revenue growth and margins while increasing customer loyalty in supermarkets.
“The customer is at the heart of everything we do at Festival Foods,” said Benjamin Plaza, Festival Foods’ Manager of Business Analytics. “Engage3’s Price Image solution gives us unprecedented insights into customer psychology that help us deliver exceptional customer experiences while growing revenue and trips.”
Festival Foods has been serving Wisconsin shoppers since 1946. It is a family- and employee-owned grocery chain with over 7,500 full- and part-time associates. It is known for its broad assortment of high-quality products, exceptional customer service, and continued investment in the local community.