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Abasto is the only print and digital trade publication in the U.S that caters to the Hispanic food and beverage decision maker. Our 50K+ readers are responsible for wholesale purchasing decisions

Heineken Sets Its 2017 Target on Brazil


Heineken (HKHHF) explores Latino America as it begins talks to buy the Brazilian unit of Kirin, potentially paying up to $872 million. This deal would give the company close to a 20 percent market share, well behind its dominant rival, Anheuser-Busch InBev. The Dutch brewer confirmed this stating that it …

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Kroger responds to Walmart’s big announcement

Kroger Employees

After Walmart gave their big announcement last week in response to Donald Trump’s presidency, Kroger followed suit with their own contribution. The company founded by Bernard Kroger in 1883 in Cincinnati, Ohio, announced that its family of stores is actively hiring to fill an estimated 10,000 permanent positions in its …

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Hallmark “Vida” Transforms the Hispanic Store


El Padrino store in Kansas City, Kansas has been selected to be prototype for the first “store-in-store” for Hallmark’s new line of products, VIDA, targeting the Latino community. This store is one of the many where Hallmark’s new VIDA brand is offered. The new partnership is of great benefit for …

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The Multiplier Effect: The Importance of Multicultural Millennials in the Market

Multicultural Millennials

Nielsen’s (NLSN) most recent report, Multicultural Millennials: The Multiplier Effect, explores key aspects of the Millennial population, including demographic information and trends, analysis of their choices of home cities, and how culture, food and technology are essential points for targeting this generation. According to Nielsen, 75 million Millennials, age 18-34, …

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Palacios Group Expands Their Leadership with 2 Aqcuisitions


Grupo Empresarial Palacios Alimentación, S. A. (“Palacios”) has announced the finalization of two purchase transactions, that is planned to position the company as a leader in the Spanish food sector. With the closing of these two business deals, Palacios fulfills part of the objectives set when The Carlyle Group (CG) …

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Walmart Responds to Trumps Rise to Office


Walmart Inc. (WMT) announced its plans to create about 10,000 U.S. jobs in 2017, proving that even the world’s largest private employer feels the need to push American job growth ahead of President-elect Donald Trump’s inauguration. “Said jobs will come from previously planned store openings, store expansions and new e-commerce …

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Amazon, Shoprite & 5 More to Accept Food Stamps Online

food stamps

Food stamps are entering the world of technology, an innovation that may change the entire grocery industry. The U.S. Department of Agriculture is testing a pilot program that will allow 7 online grocery stores to accept food stamps, including the online retailing giant Amazon.com (AMZN). The two-year program will test …

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A Not So “Happy Hour” For Starbucks

starbucks beer

“Last call” for Starbucks (SBUX) as they announced that its sales of beer and wine and small plates food will be discontinued in company-owned stores in the United States on Jan. 10. The company first introduced the “Evenings” concept in Seattle in 2010, and then eventually expanded to over 400 …

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Kellogg Invests Millions in Superfood Company


Kellogg’s (K) investment fund has invested in a new superfood startup company named “Kuli Kuli”, making it the first investment made by the company’s Venture Capital section since it was launched in 2016. On Wednesday, January 11 the cereal-giant said that their VC arm, known as eighteen94 capital, led a …

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