Raptor, the favorite energy drink in Central America, is expanding its portfolio with three new flavors: Lava (watermelon), Thunder (mango and pineapple), and Xtract (green tea with guarana extract). This launch in the US reflects the brand’s commitment to offering a unique experience that combines power and authenticity.
Since its creation in Guatemala, Raptor has stood out for its innovative formula, which provides an incomparable energy boost. This commitment is now evolving to meet the preferences of a constantly changing market, offering flavors designed to captivate the senses and maintain the vitality of its consumers.
COMMITMENT TO “HARD WORKERS”
Raptor is not just an energy drink but an ally for hard workers. These consumers represent those who work hard to overcome daily challenges, staying focused and determined at all times.
To connect with this audience, Raptor relies on culturally relevant marketing strategies. The brand has an active presence at Hispanic festivals, soccer games, and independence fairs, becoming part of the most significant moments in its community.
In addition, its digital approach includes dynamic social media campaigns, collaborations with influencers, and content that highlights the stories of its consumers’ efforts. This approach allows Raptor to reinforce its identity as a brand that understands and supports the perseverance of those who trust it.
Related Article: The Energy Drink for “Hard Workers”
AVAILABILITY AND ACCESSIBILITY
The new Raptor flavors will be available in supermarkets, convenience stores, and bodegas in the United States, reaching out to the Guatemalan and Central American communities that already know and trust the brand.
With a competitive price of $1.99, Raptor reaffirms its commitment to offering affordable energy without compromising quality.
A VISION OF GROWTH IN THE USA
With the launch of Lava, Thunder, and Xtracto, Raptor aims to become the leading energy drink brand for hard workers in the United States. The brand sees this step as an opportunity to strengthen its connection with consumers and expand its reach in the Hispanic market.
Every year, Raptor is committed to innovating and keeping up with its audience’s preferences. With its new flavors, Raptor invites consumers to experience a different way of energizing themselves, always with authenticity, quality, and a unique connection that reflects the effort and dedication that characterizes the brand and its community.
RAPTOR HAS A FLAVOR FOR EVERY MOMENT
Each new Raptor variety has a unique personality designed for different occasions and preferences.
Lava Watermelon
It stands out for its light and refreshing sweetness, ideal for revitalizing you on hot days or during demanding activities.
Thunder Mango Pineapple
It combines the exotic fusion of mango and pineapple, transporting consumers to a tropical paradise with its perfect balance of sweetness and acidity.
Xtracto Green Tea and Guarana Extract
The most innovative option mixes green tea with guarana extract, offering an energizing experience that provides functional benefits. This herbal flavor balances the energy boosts with natural antioxidants, satisfying the needs of those looking for a healthier alternative.
One element that unites all these flavors is the Guatemalan sugar cane used as a sweetener. This natural ingredient enhances the taste and reinforces the brand’s connection to its roots, significantly differentiating it from drinks sweetened with corn syrups.