The carbonated energy drink Raptor celebrates ten years in the United States by winning over the most tenacious workers. The brand originated in Guatemala in 2008 and is known for providing long-lasting energy, will soon launch new flavors.
Its name is inspired by the Velociraptor, a daring, fast, fierce, and intelligent dinosaur with lots of energy and determination to get what it wants. That’s how Raptor approaches the market.
“Hard workers” perform strenuous tasks all day and need energy to keep up their pace. They work long hours, sometimes in extreme climates of intense sun, rain, or cold, and sometimes need to stay alert during long periods. Examples include construction workers, gardeners, transport workers, agricultural workers, security personnel, and healthcare workers.
“Raptor is a winning brand that maintains leadership positions in the energy drink category in Central America, with a strong presence and sales in other important markets like the Caribbean region, the USA, and others,” says Irene Hernández, Marketing Manager at EDT USA. Its primary consumers are the Central American community living in the United States and familiar with the brand.
Its taste is unique compared to what’s on the market. Its advantage is the feeling of freshness.
Related Article: Americans Are Replacing Meals with Snacking
RAPTOR FLAVOR
Raptor stands out with its original fruit punch flavor and zero-sugar variety. For those seeking something healthier, a new flavor based on green tea, guarana extract, is now available.
“This year, we are bringing new flavors that will be unveiled in September-October for the Central American market and also the United States,” continues Hernández.
In addition to its flavor and bubbles, Raptor has something unique: a blend of taurine, caffeine, and vitamin D to provide energy and boost throughout the day for those who need it. Drinkers also experience an emotional sensation of being faster, more determined, bold, energized, and capable of overcoming challenges.
WINNING PRODUCT
Raptor comes in a 16-ounce can and a 20-ounce PET bottle. The latter has won over consumers because the drink can be opened, tasted, and enjoyed throughout the day.
In addition to its flavor and presentation, another advantage is the suggested price of $1.99 per unit, which offers “Value for Money” to all consumers.