Article Courtesy of Continental Fresh
This April marks the sixth season of Continental Fresh’s “Water for All” mango program. According to its CEO, Albert Pérez, the brand’s corporate social responsibility program donates a percentage of the proceeds from selling each box of mangoes to support water projects in Latin America.
Continental Fresh, a leading producer, transporter, and importer of fresh Latin American fruit and vegetables, will once again exhibit at the Viva Fresh Expo in Houston, Texas, from April 10th to 12th, coinciding with the start of the Mexican mango season.
In addition, Pérez will address the young emerging talents of the Texas International Produce Association (TIPA) during the Y-TIPA reception, the event’s flagship reception.
Pérez is convinced that business is more than delivering high-quality agricultural products. Business can be a force for positive change.
The Message of Continental Fresh
“The future belongs to those who find a purpose beyond profit,” said Pérez. “At Continental Fresh, we believe that profit and purpose can go hand in hand. This is not just something we talk about. It is the way we live and do business every day.”
This message will resonate with the Y-TIPA community, a group of Texas produce industry professionals under age 35 participating in networking and educational opportunities TIPA offers throughout the year.
“The impact of the current water shortage in Texas and Mexico is hurting not only the fresh produce industry but also the surrounding communities. After joining Albert on his ‘Water for All’ walk last November, I couldn’t think of a stronger or more timely keynote address,” shared Dante Galeazzi, President and CEO of the Texas International Produce Association (TIPA).
“Water For All” Campaign
Pérez’s message of “Find Your Drop,” a reference to the “Water for All” slogan, will encourage young professionals to discover their unique purpose to make a lasting impact.
For nearly two decades, Continental Fresh has connected trusted growers with reputable buyers, earning a reputation for reliability and earning the trust of its growers in Latin America.
However, the business is bigger than that, so the corporate social responsibility program “Water for All” was born.
“Water is the foundation of a community,” Pérez shared. “Many young family members walk for hours to collect it, and often, the water they find is unsafe to drink. Without clean water, families are trapped in cycles of poverty, disease, and low levels of education. By funding water projects in rural communities, we are taking a big step towards breaking the poverty trap while bringing empowerment, health, and opportunities to local communities.”
Albert Pérez found his droplet and is promoting it. Join him and many aspiring agricultural production professionals during the Y-TIPA reception in April to find yours.