According to consulting firm Drive Research, in 2024, consumers spent an average of $174 per grocery trip. This raises important questions: How did shoppers choose where to spend their money? What factors influenced their decisions? Most importantly, what items topped their lists? Understanding supermarket trends is crucial for retailers and consumers when navigating these choices.
Understanding supermarket trends is crucial for retailers and consumers alike in a competitive market with evolving consumer preferences. Here are the top five supermarket trends shaping the industry in 2024, along with tips for capitalizing on them.
1. Online Grocery Shopping Leads Supermarket Trends
Online grocery delivery services surged 56% in 2024 compared to 2022. This trend has revolutionized traditional shopping by allowing customers to order online and opt for home delivery or in-store pickup.
Top players: Walmart (including Sam’s Club) leads the U.S. market with over 25% share, followed closely by Amazon Fresh, Kroger, Target, and Albertsons.
Tips for retailers:
- Develop a user-friendly platform.
- Optimize inventory management.
- Personalize the shopping experience.
Related Article: Generation Z: What Does It Expect from a Supermarket?
2. Value Shopping Defines Consumer Choices
Value shopping is one of the most significant supermarket trends in 2024. Consumers seek the best return on their spending while maintaining quality.
Strategies for grocers:
- Highlight value offerings.
- Optimize pricing strategies.
- Leverage private-label brands.
3. Sustainability Remains a Core Trend
Sustainability continues to influence supermarket trends, driving stores to adopt eco-friendly practices in supply chains and operations.
Ways to embrace sustainability:
- Reduce plastic packaging; promote reusable alternatives.
- Minimize food waste.
- Improve energy efficiency in stores.
4. Automation and Self-Checkout Shape Operations
Automation and self-checkout technologies reduce labor costs and streamline operations, marking a critical supermarket trend.
Key innovations include:
- Scan-and-go mobile apps.
- Cashierless stores.
- Automated inventory systems.
Consumer insight: Despite concerns about customer experience, Capital One reports that 73% of consumers prefer self-checkout to traditional registers.
5. Wellness Products Drive Supermarket Trends
Supermarkets are transforming into health hubs, reflecting a growing consumer focus on wellness. Health-conscious shoppers increasingly seek products that align with their dietary and lifestyle goals.