Jarritos Signs on as Official Partner of X Games California 2023

Jarritos, the popular fruit-flavored soda from Mexico, has been named the official carbonated soft drink partner of X Games California 2023.

With a rich history in creating unique experiences for consumers and community members to enjoy, this summer, Jarritos is teaming up with X Games to celebrate with action sports enthusiasts.

“We are thrilled to announce Jarritos as the official soft drink partner at X Games California,” said Eric Johnson, CCO of X Games. “Jarritos will be on-site in Ventura to help us welcome fans back to X Games and offer fun, vibrant experiences celebrating this iconic brand.”

As part of the partnership, Jarritos will hold special social media promotions with select retail partners featuring exciting giveaways and co-branded merchandise.

During the event, Jarritos will be sampling their various soda flavors in the X Fest activation area while advertising on ABC, ESPN, and ESPN2.

Since it arrived in the United States, Jarritos has skyrocketed in international popularity. Recognized for its refreshing and natural flavors, Jarritos is currently the best-selling Mexican soda in the country, the brand said.

Related Article: Why Jarritos is Quickly Establishing Itself as a Global Phenomenon

The X Games has been the leader in action sports since 1995. The 2023 edition will feature the world’s best action sports athletes competing for gold from July 21-23, 2023.

“We are beyond excited to partner with X Games California ” said Eric Delamare, Jarritos Marketing Director. “We share a passion for creating unique experiences and look forward to celebrating the love and fandom of action sports that truly transcends generations.”

Created in 1950, Jarritos is a brand of fruit-flavored sodas from Mexico. It has become a popular global brand that loyal consumers in 42 countries enjoy.

Jarritos has successfully evolved into a lifestyle brand that offers more than Super Good soft drinks. With its popularity growing day by day, people now consider it as an accessory, decoration, and even a fashion statement.