Three Retail E-commerce Veterans Join CitrusAd

The surge in demand for digital retail media in response to the coronavirus pandemic has enabled CitrusAd to increase its market presence and leadership team by recruiting three e-commerce veterans.

GPS Boing

CitrusAd’s new executives, David Haase, Christian Lopez, and Sean Cheyney, have extensive experience in bolstering e-commerce websites with media revenue for retailers and ROAS for advertisers.

CitrusAd is a world-leading white-label, self-service and e-commerce advertising platform that enables retailers to monetize their digital shelf space while allowing vendors to increase sales by launching targeted and profitable digital campaigns directly at the point of purchase.

The vast experience of CitrusAd’s new leadership team will serve the company’s growing customer base, as well as the brands and agencies that leverage the extensive reach of the self-service platform, the company said in a press release.

“These appointments further strengthen four key pillars in our organization: operational, technical, media, and retail. We are dedicated to helping grow e-commerce sales for retailers and brands and staying on board with experienced executives will help us serve that mission,” said Brad Moran, CEO of CitrusAD.

Who Are CitrusAD’s New Executives

David Haase, CitrusAd
David Haase.

David Haase, former Chief Revenue Officer (CRO) at Triad, where he spent 14 years, is now appointed as the Chief Revenue and Development Officer for CitrusAd.

In his new role, Haase will be at the center of retailer monetization. With a world-leading retail media platform and an experienced sales and media strategy team, Haase will be working on creating revenue streams for the CitrusAd platform retailers and category growth for advertisers.

“Digital media capabilities were catapulted to the top of most retailer’s agendas during the pandemic. CitrusAd is uniquely positioned to rapidly assist retailers with its’ white-label, self-serve, ad platform, and media sales expertise. I am really excited to support and showcase CitrusAd’s cutting edge capabilities to both retailers and marketers,” stated Haase.

Christian Lopez, CitrusAd
Christian Lopez.

Christian Lopez joins CitrusAd as VP, Solutions Architect from competitor Criteo. Lopez will be the primary point of contact for all US-based integrations.

About his new job, Lopez said, “I was simply so impressed by the technology CitrusAd had built in such a short time, true innovators and creators of digital ad tech that I just had to be part of. Another key differentiating factor that appealed to me was the agility and flexibility that CitrusAd offers. The founders have a solid background in e-commerce, they understand and listen to the various needs of different retail sectors and are using that feedback as a basis for innovation.”

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Sean Cheyney has been appointed as Global SVP of Sales for CitrusAd. Prior to joining CitrusAd, Cheyney served seven years at Triad, most recently as VP, Global Business Development, and prior to that was VP, Audience Extension Sales.

Sean Cheyney.

“CitrusAd was built to solve the problems that have plagued the industry for years, such as fast ad serving speed and avoiding adblocking through its server-side integration, right through to real-time personalization and fully transparent reporting with no reliance on third-party cookies,” said Cheney. “CitrusAd enables retailers to not only compete in the digital advertising space but surpass the big 3 with some very exciting features for brands and advertisers to utilize at the digital point of purchase.”

According to CitrusAD, Cheyney’s experience in retail strategies for growth has served retail clients including Office Depot, CVS, GameStop, and Dollar General by effectively tapping into audience and shopper data to drive revenue and better shopper experiences.

Cheyney added, ” Since the CitrusAd platform is so scalable and easy to integrate into, I know I can step in to help retailers quickly to leverage and maximize the potential of the technology.”

CitrusAd, which launched its platform in 2017, now works with retailers in 22 different countries across all vertical markets. The company empowers e-commerce retailers with a self-service advertising platform that enables them to attract the digital media revenue streams that Amazon and Google are enjoying, while enhancing shopper experiences.