The End of the Middleman: PepsiCo Launches New eCommerce Sales Strategy

The coronavirus crisis is forcing companies to adapt to the new normal, and food and beverage companies are looking for new options to bring their products directly to consumers using eCommerce. Taking a step forward in this field, eliminating the middleman in the purchase process, PepsiCo launched and, two direct consumer websites.

Nearly 40 million American households bought groceries online in April, worth $ 5.3 billion, and the trend is still on the rise, the latest Brick Meets Click / Symphony RetailAI online grocery sales survey revealed.

Gibu Thomas, PepsiCo senior vice president and director of eCommerce, said in a statement, “In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, and offer shoppers another alternative for easy and fast access to products they love. “

Thomas emphasized that in the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. “Investing in eCommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort.”

According to PepsiCo, at, consumers can order specialized bundles containing PepsiCo’s top-selling, pantry favorites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.”

These pantry kits have been thoughtfully curated based on affinity research and are designed to meet consumers’ ‘new normal’ such as working and exercising from home and homeschooling. They are easily accessible through a seamless, mobile-optimized ordering experience: with just a couple of clicks, shoppers can check out with free standard shipping. was developed completely in-house leveraging end-to-end capabilities built from the ground up by PepsiCo’s eCommerce team.

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On, consumers can choose from more than 100 of the Frito-Lay products from a variety of brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more.

New items will continue to be added in the coming months as the site is customized to meet consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of $15 or more.

“We’ve seen incredibly strong demand for our snacks during this time, and offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. and were developed from concept to execution in less than 30 days by leveraging a combination of PepsiCo’s technology, insights, resources and inventory to quickly meet consumers’ evolving needs.

In addition to buying for themselves, consumers can ship products as gifts to friends and family via both platforms and the majority of orders on and will arrive within two business days.