Manuel “Manolo” Arroyo will be the Executive Vice President of The Coca-Cola Company, effective Jan. 1, 2024. The Board of Directors of The Coca‑Cola Company announced the results of the election, and there are no changes to Arroyo’s duties As Global Chief Marketing Officer.
Arroyo is responsible for global category teams; integrated marketing experience, including media, digital marketing, design, marketing assets, human insights, and marketing performance; marketing operations and capabilities; and the marketing transformation office.
Arroyo is a member of the board of Coca-Cola EuroPacific Partners and has served on the boards of Coca-Cola Andina (Chile), ThainamThip Ltd (Thailand) and Coca-Cola COFCO (China).
The board has also revised the titles for several other officers who already hold elected roles. No job duties have changed.
The Coca‑Cola Company is a total beverage company with products sold in more than 200 countries and territories. Its portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite, and Fanta. The water, sports, coffee, and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. The juice, value-added dairy, and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS.
Related Article: Santa Claus: Coca-Cola’s powerful icon
Who is Manuel Arroyo?
Manuel “Manolo” Arroyo is the current Global Chief Marketing Officer for The Coca-Cola Company. His career spans Europe, the USA, Thailand, Malaysia, Singapore, and Mexico, where he has built and led high-performing, engaged and diverse teams.
Arroyo was named Chief Marketing Officer in 2020. From 2019 to 2020, he served as President of the company’s Asia Pacific group. He was responsible for operations in the group’s five business units. He was also responsible for the company’s Bottling Investments Group, primarily focused on crucial Southeast and Southwest Asian markets. Arroyo served as President of the Company’s Mexico business unit from 2017 to 2019.
He left Coca-Cola in 2014 to rejoin S.C. Johnson & Son, as SVP & President of Asia Pacific. From 2015 to 2016, he served as CEO of Deoleo. Before that, he was President of the Coca-Cola Southeast and West Asia (SEWA) business unit from 2006 to 2009 and President of the ASEAN business unit from 2010 to 2014, where he led structural refranchising in Malaysia, Singapore, Vietnam, Cambodia, Indonesia, The Philippines, and the Company’s first-ever entries in Myanmar/Burma and Laos. This role included a remarkable turnaround of the company business in Thailand and Vietnam.
He began his career with The Coca-Cola Company in 1995. He went on to hold a variety of marketing roles in Spain and Global Strategic Marketing in Atlanta and general management roles, including Marketing Director and General Manager for sparkling brands for the company’s Iberia business unit from 2000 to 2004 and General Manager for Spain and bottling sales company from 2004 to 2006.
Before joining The Coca-Cola Company, Arroyo worked at S.C. Johnson & Son and Banco Santander in Madrid, Spain.
Arroyo earned double major degrees in Business Administration and Law from ICADE in Madrid.