H-E-B opens a Joe V’s Smart Shop in Katy, TX

H-E-B opened a Joe V’s Smart Shop in Katy, the 10th location in the Houston region.

Joe V’s Smart Shop is an innovative price format that delivers a curated assortment of community-focused products and many fresh products H-E-B is known for. It is located at 4107 N. Fry Rd.

The store is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, also known as Smart Shoppers.

“We’re excited that our Joe V’s Smart Shop store is now open to serve customers in Katy with top-quality service and selection,” said Trini Cardenas, a 26-year Partner and the store’s Top Store Leader. “This is our tenth location to open in the Houston area, and we look forward to bringing this proud H-E-B brand to more Texans in the future.”

As a multi-format retailer, H-E-B operates Central Market stores across Texas, as well as Joe V’s Smart Shop, and Mi Tienda stores. In addition, H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.

Joe V’s Smart Shop

Joe V’s Smart Shop offers a price-conscious shopping experience. Each store is typically 55,000 square feet in size and employs about 180 Partners. This format was launched in 2010 and currently employs more than 1,650 Partners across 10 stores in the Houston area.

At this store’s format, customers will find many of the same conveniences and departments:

  • Large produce department with Texas-grown selections.
  • Various fresh in-store cut meat, chicken, and seafood options.
  • The bakery features in-store-made tortillas, bolillos, pastries, and breads.
  • Sushiya offers handmade sushi selections made in-store and an Asian grill with rice bowls, teriyaki, and more.
  • H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
  • Expansive Latino cheese selection.
  • Grocery and general merchandise departments, including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
  • Several options for nutritional supplements, medications, personal hygiene, and baby essentials.
  • Self-checkout lanes.

Related Article: H-E-B Opened Company’s Largest eCommerce Fulfillment Center

Two more stores in Dallas

Continuing its expansion in the DFW Metroplex, H-E-B announced plans to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the multi-format retailer will open outside Houston. The 4101 W. Wheatland Road store near Highway 67 is expected to open in late summer 2024. The other location at 5204 S. Buckner Blvd. at the corner of Buckner Blvd. and Samuell St. is expected to open by spring 2025.