Sysco announced that Judith Sansone will join the company as executive vice president and chief commercial officer, effective Oct. 26, 2020.
According to the global foodservice distribution company, in this newly created executive role, Sansone will lead Sysco’s overall commercial strategies, including responsibility for merchandising, marketing, pricing, digital sales enablement, customer loyalty program development, customer personalization, and exploring new channel sales development.
Sansone will coordinate company-wide efforts to profitably grow sales by better serving customers with best-in-class merchandising, marketing, and personalized engagement. She will also work collaboratively with Sysco’s field-based sales organization to acquire new business and increase sales with existing customers through these strategic efforts.
“I am very pleased to welcome Judy to Sysco. She is an experienced and highly talented leader who consistently delivers results and drives transformative change,” said Kevin Hourican, Sysco’s president and chief executive officer. “Under Judy’s leadership, I am confident that we will accelerate our profitable sales growth by building a best-in-industry merchandising, marketing, and digital customer engagement strategy. We will leverage our robust customer purchasing data to provide personalized assortments, pricing, and promotional marketing to our customers. Increasing personalization of our go-to-market strategy will enable Sysco to profitably grow our sales and better serve our customers.”
Sansone has over 30 years of experience in the retail industry where she developed an innovation mindset and willingness to make bold decisions that will complement Sysco’s current efforts to transform its business, delight customers, and increase market share.
In her most recent role as a chief merchandising officer with CVS Health, she was accountable for the growth strategy and P&L management of the $20 billion front-of-store business. Sansone directly managed merchandising, pricing, store design, website activities, and the loyalty program.
She designed the merchandising strategy to transform the retail store from a traditional convenience store to a health and beauty destination. Judy delivered industry-leading sales growth in health and beauty and profitably grew market share.
Sysco also announced that Michael Foster will be stepping down from his position as executive vice president and chief information and technology officer, effective Dec. 31, 2020, to pursue other opportunities.