Sprouts Farmers Market to Open New Format Store in Smyrna, GA

Sprouts Farmers Market will open a new store in Smyrna, Ga., on Wednesday, December 1. The location will be its first Georgia Sprouts to feature the specialty market’s updated design and layout.

A ribbon-cutting ceremony will be held before doors open at 7 a.m.

The Smyrna store, located at 2530 Cumberland Boulevard, is Georgia’s first Sprouts with the grocer’s latest store design, making it easier for health-minded and food-centric shoppers to explore new “better for you” products. Features include:

  • An Innovation Center showcasing new-to-market, attribute-driven products, many of which are exclusive to Sprouts as part of its “Find a New Favorite” program which rotates monthly
  • An expanded frozen department with easy, innovative meal solutions including convenient keto, plant-based, and paleo options, among others
  • A Plant-Powered refrigerated section highlighting the latest plant-based meat alternatives

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Along with innovation, the remodeled store focuses on Sprouts’ popular selection of fresh produce at the center of the store, which includes more than 200 affordable organic varieties every day.

“Local shoppers know Sprouts for carrying the latest healthy products and quality fresh produce, and we’re looking forward to showcasing these items through new department layouts and displays at the Smyrna store,” said David McGlinchey, chief format officer.

From Friday, December 3 through Sunday, December 5, new customers with the Sprouts app can clip a digital coupon to receive 20% off one purchase when they set the Smyrna location as their store.

Shoppers can view the weekly ad and save more than $100 with digital coupons every month through the app.

“The Sprouts app makes it even easier to save since we load all of our best deals on the app for our customers,” said Gil Phipps, chief marketing officer. “You can also view our weekly ad with the freshest deals and hundreds of digital coupons that shoppers can clip and redeem by scanning their barcode at the register or by simply typing in their phone number at checkout. Our customers get all of that, plus the best prices on the freshest produce every day.”