Snacking has become a more frequent habit for shoppers this year than last. In 2023, only 15% ate them multiple times a day. Now, it’s 27%.
According to a recent report from retail data science, insights, and media company 84.51°, this increase is evident throughout the day, with 60% snacking in the morning, 68% in the late morning, and a peak of 84% in both the afternoon and evening.
To present a snapshot of changing snacking habits, the 84.51° report compiled trends on the preferences of shoppers ages 18 to 34 (Generation Z to younger Millennials) compared with those of older shoppers ages 35 to 54 (older Millennials to Generation X) and ages 55 to 74 (Generation X to Baby Boomers).
Where do Consumers Shop?
When it comes to purchasing, grocery stores lead the way. About 85% of shoppers buy snacks at grocery stores, while 60% choose mass retailers, and 42% go to club stores.
Convenience plays a big role in purchases, as 29% and 28% of shoppers favor online shopping and dollar stores, respectively. Additionally, convenience stores, drug stores, and vending machines serve snack seekers.
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Taste and flavor are paramount when selecting snacks, with 75% prioritizing these aspects. Cravings drive 55% when choosing them, while 46% value convenience, and 41% need them to curb their appetite.
Price and Value Drive Purchases for Snacking
Sales and coupons further drive snack purchases, emphasizing the importance of price, quality, and flavor. Price leads at 32%, followed by quality at 15%, and flavor at 13%.
Impulse buying is a common behavior, with 73% of shoppers saying they purchase snacks on sale. New or unusual products catch the eye of 44%, and the appealing flavor attracts another 44%.
Although health concerns influence snacking choices, they don’t dominate. Shoppers avoid high fructose corn syrup (49%), artificial sweeteners (40%), and hydrogenated oils/trans fat (34%).
The Demand for Better Snacks
Consumers crave healthier and delicious snacks, desiring more high-protein, low-sugar, and affordable options with fewer preservatives. They have specific ones in mind, such as plant-based fig cookies, monk fruit snacks, low-fat chips, and better-quality grab-n-go fruits.
Other desired snacks include trail mix, wild nuts and jerky, chocolate-covered fruit, low-carb bars, and more unsalted options. Classic treats like pudding pops and smoothies also make the list.
The snacking landscape is evolving, with frequency, variety, and health consciousness driving changes. Shoppers seek a balance between indulgence and nutrition, shaping the future of this category.