Snacks for Generations Y, Z and Alpha

In 2023, OnePoll conducted a survey revealing data about the snack consumption of the Millennial and Z generations, such as that only 3% do not eat snacks.

Millennial and Z generation, such that only 3% do not eat snacks.

It also revealed the time, causes, and even the flavors the generations look for between meals.

The survey considered 2,000 Americans between 18 and 41, of which 1,125 belong to Generation Z and 875 were Millennials.

SNACK TIME for Millennials and Generation Z

The study revealed that 57% of respondents confessed to snacking between meals. However, three out of four consumers stop snacking at least an hour before their next meal.

Americans are also adamant about avoiding midnight snacking, with only 2% of respondents saying they snack late at night.

One in four (26%) respondents snack most often in the early afternoon. The preferred time to snack, especially among Millennials compared to Generation Z (33% vs. 21%).

Related Article: Global Consumers Continue to Prioritize Snacks


68% of respondents admit they turn to snacks more often in times of anxiety or stress, which may explain why two-thirds eat more now than they did before the pandemic began. Those who snack for a specific purpose are often looking for a boost in energy (42%), some extra calories (33%) or protein (33%).


The results also revealed that 63% prefer their snack to have “a little spice,” with 36% of Generation Z and 41% of Millennials challenging themselves to try spicier foods during the pandemic.

Generation Z and Millennials agree that the most common way they distinguish a snack from a meal is that a snack can be eaten on the go (37%), while a meal cannot.

Respondents also define snacks as foods that require no preparation or cooking time (35%) and say it is challenging to find time for meals (35%).


The youngest population on this planet, who have only recently arrived, is the so-called Alpha Generation. Their parents, primarily Millennials, are after a life rich in stimuli and new experiences, according to Datassential.

Thirty-five percent of parents feed their babies solid food and skip porridge, thanks to a trendy baby-directed feeding practice.

Thirty-one percent of Generation Alpha already eat trendy ingredients, such as plant-based foods, several times a week.

Fifty-six percent of Generation Alpha parents say they buy their children new foods they’ve seen on TV or the Internet.