Global Consumers Continue to Prioritize Snacks

Mondelez International presented the fifth annual State of Snacking™ report, a global consumer trend study examining annual perceptions of how consumers make decisions about snack consumption. This year’s report reveals that, amid the current global economic uncertainty, consumers continue to prioritize, purchase, and prefer snacks.

Developed in collaboration with The Harris Poll, this report was initially launched five years ago in support of Mondelez International’s mission to lead the future of snacking consumption.

The last five years of tracking attitudes and behaviors among thousands of people from countries have shown a consistent trend line of consumers demonstrating a preference for snacks over meals.

This year’s results reveal that snack-eating behaviors continue to grow, including a notable increase in mindful snacking, with the chocolate category in particular closely associated with joy.

“The trend lines of the past five years of our State of Snacking report reinforce that, despite ongoing dynamic environments and shifting preferences, snack consumption remains an integral pillar in the lives of global consumers,” said Dirk Van de Put, Chairman and CEO of Mondelez International.

“As a more intentional consumer evolves, adopting snack consumption consciously, we continue to empower their choices through our brands, while aspiring to become a global snack leader,” Van de Put added.

The survey demonstrates consumers’ growing desire for snacks that offer both satisfaction and alignment with personal and environmental values.

Consumers rely on snacks for perceived benefits such as increasing energy (75%), improving mood (74%), and aligning with fitness goals (70%).

Additionally, 63% of surveyed consumers seek snacks that contribute to minimizing their environmental impact.

CONSUMERS CONSISTENTLY EAT SNACKS:

66% of consumers agree that they have not made significant changes in their snack spending, despite being more price-conscious.

ATTENTIVELY:

85% of consumers claim to regularly enjoy the flavor, aroma, and texture of a snack while eating it; 78% claim to appreciate snacks more when consumed mindfully.

VENTURING:

Surveyed consumers leverage social media (62%) and seek novelty, with six out of ten considering themselves “snack adventurers” who enjoy trying new snacks.

PURPOSEFULLY:

More than two-thirds of global consumers agree that they usually choose brands that align with their values, fueling a growing appetite for sustainably beneficial snacks.

EVOLUTION OF MINDSET ABOUT SNACKS:

Snack consumption remains one of the preferred eating habits. 88% of consumers claim to eat them daily.

Six out of ten agree that they prefer many small meals throughout the day rather than a few large meals.

MINDFUL SNACK CONSUMPTION:

Portion control is increasingly important. 67% of consumers claim to seek portion control in snacks.

Seven out of ten agree that they would prefer a smaller serving of a rewarding snack than a larger serving of a low-fat/sugar alternative.

72% of respondents fear that “a world without chocolate would be a joyless world,” a sentiment consistent across all generations and regions.

SNACK SELECTION:

Social media plays a crucial role in snack discovery. More than half of surveyed consumers expressed interest in an “instant purchase” option for snacks found online.

74% state that the novelty of flavor and texture combination is important to them when choosing a snack.

56% discover new snacks on social media, with even higher figures among younger generations.

SNACKING WITH PURPOSE

63% of surveyed consumers seek snacks that aim to minimize their environmental impact through actions such as carbon offsetting, prioritizing local ingredients, and optimizing supply chains to promote sustainability.

74% claim to usually recycle their snack packaging, representing a statistically significant increase of three percentage points compared to last year.

Millennials are the most likely to say that they prioritize snacks with fewer plastic wrappers (71%).

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