Save A Lot has begun artificial dyes removal across more than 100 private label items, aligning its store brands with evolving regulations and consumer demand for cleaner labels. The move positions the discount grocer as a proactive player in the growing market for healthier, transparent grocery options.
The retailer said it is working with suppliers to reformulate 113 products across 22 private label brands, aiming to manage regulatory risk while maintaining its value proposition. Early updates already appear in Crystal Falls sparkling beverages and Kurtz salad dressings.
Artificial Dyes Phaseout Timeline
The company expects customers to see changes begin immediately across select categories.
plans to complete the removal of FD&C Red 3 by the end of 2026, with six additional synthetic dyes—FD&C Blue 1, Blue 2, Green 3, Red 40, Yellow 5, and Yellow 6—phased out across all private label products by the end of 2027.
Company officials said some products may look different after reformulation. However, quality teams are working with suppliers to preserve flavor and performance.
“At Save A Lot, we’re committed to delivering both exceptional value and high-quality products,” said Mary Tegomoh, director of quality assurance and food safety. “By removing artificial dyes from our products, we’re making it easier for families to feel good about the choices they make every day, without sacrificing affordability or flavor.”
Regulatory Pressure Accelerates Artificial Dye Removal
Save A Lot’s initiative comes amid increased scrutiny by U.S. regulators of synthetic colorants. While the FDA still permits these additives, scientific and consumer advocacy groups have urged a review of their safety.
Meanwhile, several states have begun acting more aggressively. California passed landmark legislation in 2023 banning multiple artificial dyes from foods served in public schools, including Red 40, Yellow 5, and Yellow 6. Lawmakers cited concerns over possible links to hyperactivity and attention issues in children.
In 2024, California expanded its focus by approving a broader ban on Red 3 in foods sold statewide, citing long-standing evidence of cancer risks in laboratory animals. The law gave manufacturers several years to comply, with a deadline set for later this decade.
Other states, including New York and Washington, have proposed or debated similar restrictions, signaling a patchwork of regulations that could complicate national product strategies for food manufacturers and retailers.
As a result, many brands now view artificial dyes as a regulatory and reputational liability rather than a value-added ingredient.
Related Article: FDA Bans Red Dye 3 in Food, Drugs
Retailers Adapt to Consumer Expectations
Private label brands, once seen mainly as cheaper alternatives, now play a central role in retailers’ identities. Shoppers increasingly expect store brands to match or exceed national brands on ingredient quality.
Save A Lot’s artificial dyes removal reflects that shift. Value-focused retailers can no longer rely on low prices alone, especially as younger consumers scrutinize labels more closely.
Industry analysts note that reformulating private label products can also give retailers greater control over compliance as state regulations evolve. By acting early, chains reduce the risk of sudden disruptions or costly last-minute changes.
Save A Lot operates about 700 stores across 29 states, primarily through independently owned locations. Its scale gives the company leverage with suppliers while allowing flexibility in rolling out reformulated products.
Artificial Dyes Removal Reshapes Retail and Supplier Strategies
The shift to artificial dyes removal mirrors a broader move toward simpler formulations across the food industry. Major manufacturers have already removed certain synthetic colors from cereals, snacks, and beverages, often in response to international regulations or consumer backlash.
Although artificial dyes remain legal at the federal level, momentum is shifting. Retailers now face a choice: wait for mandates or move proactively.
Save A Lot has chosen the latter. By committing to artificial dyes removal years ahead of some regulatory deadlines, the company signals that even discount grocers view clean labels as part of long-term competitiveness.
As artificial dyes removal gains traction, early adopters are shaping supplier behavior and setting industry benchmarks.