The new Riesbeck’s Food Markets eGrowcery platform marks a significant step in its digital transformation. The regional grocer’s latest investment reflects its strategy to compete more effectively with larger national chains while deepening loyalty among its local shoppers.
Founded in 1925, Riesbeck’s Food Markets operates 17 employee-owned stores across Ohio and West Virginia. The launch of Riesbeck’s Food Markets’ eGrowcery platform introduces both delivery and pickup options through a user-friendly digital interface that simplifies ordering and fulfillment.
Competing Through Digital Innovation
The grocer’s move comes as independent supermarkets nationwide invest in technology to meet changing consumer expectations. According to eGrowcery, retailers using its unified commerce platform often see sales jump as much as 23%. Riesbeck’s leadership expects to exceed the grocery industry’s average eCommerce growth rate of 3%.
“Our previous eCommerce system helped us connect with customers before the pandemic,” said CEO Brian Riesbeck. “But shopper expectations evolved. We needed a platform that delivers speed, convenience, and tools to grow our market share. Partnering with eGrowcery gives us that advantage, and early feedback from our stores has been very positive.”
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Streamlined Operations and Shopper Control
The Riesbeck’s Food Markets eGrowcery platform integrates seamlessly with existing back-office and point-of-sale systems, creating a single hub for managing inventory, pricing, and promotions. Store teams now operate more efficiently, while shoppers enjoy a personalized experience that mirrors the in-store service Riesbeck’s is known for.
eGrowcery CEO Pat Hughes said the company’s technology helps independent grocers gain control of their digital strategies. “Our platform empowers retailers like Riesbeck’s to own their data, tailor the shopping experience, and increase sales while reducing costs,” he said.
Strengthening Community Roots
Riesbeck’s remains focused on maintaining its century-old reputation for personal service while adapting to modern retail demands. The new platform demonstrates how regional grocers can embrace innovation without losing the community values that define them.
With the Riesbeck’s Food Markets eGrowcery platform, the company is positioned to capture new online shoppers, enhance operational efficiency, and continue serving Ohio and West Virginia families with the same trusted care it has offered for generations.